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Butter and margarine recorded current retail value growth of 18% and retail volume growth of 2% in 2017. The limited growth in volume is a reflection of Egyptian consumers’ purchasing habits, which were strongly affected by the price increases and high inflation rate that occurred in 2017.
Arla Foods Amba (Lurpak) led sales in butter in 2017, recording a retail value share of 30% and value sales growth of 24%. Lurpak butter is a very popular brand in Egypt known for its high nutritious facts, and for that reason it has relatively higher prices than other brands. Lurpak is mainly purchased by higher-income households that prefer butter to cooking fats and it is mostly available in supermarkets and hypermarkets.
Butter and margarine is expected to see a value CAGR of 3% at constant 2017 prices over the forecast period to 2022.
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Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Egypt with research from Euromonitor's team of in-country analysts.
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