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Country Report

Butter and Margarine in

Butter and Margarine in Egypt

Aug 2017

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

Butter and margarine recorded current retail value growth of 18% and retail volume growth of 2% in 2017. The limited growth in volume is a reflection of Egyptian consumers’ purchasing habits, which were strongly affected by the price increases and high inflation rate that occurred in 2017.

COMPETITIVE LANDSCAPE

Arla Foods Amba (Lurpak) led sales in butter in 2017, recording a retail value share of 30% and value sales growth of 24%. Lurpak butter is a very popular brand in Egypt known for its high nutritious facts, and for that reason it has relatively higher prices than other brands. Lurpak is mainly purchased by higher-income households that prefer butter to cooking fats and it is mostly available in supermarkets and hypermarkets.

PROSPECTS

Butter and margarine is expected to see a value CAGR of 3% at constant 2017 prices over the forecast period to 2022.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Egypt market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Egypt?
What are the major brands in Egypt?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

Megatrends

Country Report

Butter and Margarine in Egypt

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Overview

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Overview

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