Country Report

Butter and Margarine in

Butter and Margarine in Finland

Sep 2017

US$990

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Executive Summary

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TRENDS

In 2017, manufacturers catered for the ongoing and expanding vegan trend by offering plant-based spreads. In addition, consumers paid attention to flavour and healthier fat and salt contents while also turning their attention to environmental issues. For example, Unilever’s key Flora brand emphasised that the carbon footprint of its all-plant-oil-based spreads was lower than that of standard butter, thus appealing to consumers concerned about the environment. The company also took advantage of the ongoing and expanding vegan boom in Finland, stressing that its Flora spreads were made with 100% plant oils. It is also worth noting that free from lactose products also played a dominant role in product launches.

COMPETITIVE LANDSCAPE

Unilever Finland Oy remained the leading player with a 30% value share in 2017. Its popular Flora and Becel brands offer wide portfolios and see regular new product development as well as investment in advertising. Moreover, its position was also achieved through excellent nationwide distribution and prime shelf positioning.

PROSPECTS

Butter and margarine is set to post a value CAGR of 1% at constant 2017 prices over the forecast period to reach sales of EUR389 million in 2022. The constant value CAGR is expected to outperform the negative value CAGR seen in the review period, at constant 2017 prices. The heavy discounting among retailers is expected to slow down over the forecast period, enabling more positive results for value growth. Nonetheless, butter and margarine faces maturity in Finland, as well as increasing competition from oils over the forecast period.

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Finland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Finland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Finland?
What are the major brands in Finland?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

Megatrends

Country Report

Butter and Margarine in Finland

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

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Overview

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