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Country Report

Butter and Margarine in

Butter and Margarine in France

44 pages, Sep 2017

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

Butter and margarine registered heterogeneous development given that this family of products are viewed as strong substitutes for each other. On the one hand, butter became more popular over the review period, with consumers being positive about its authentic taste which is associated with pleasure. In the meantime manufacturers largely contributed to this renewal by engaging in positive product innovations, especially in niche segments such as butter created in a traditional mould, raw and other butter certified with protected designation of origin. As a consequence, demand for butter increased at a national level in 2017, as well as at an international level, leading to some shortages of supply in France. Indeed, after the end of EU milk production quotas in 2015, wholesale prices of milk strongly declined, putting farmers under financial pressure which led to difficulties in adjusting the supply after the sudden demand hikes. On the other hand, margarine and spreads lost ground, suffering from a perceived lack of naturalness among consumers and from the negative reputation of palm oil, the production of which is associated with ecological scandals. Last but not least, margarine and spreads manufacturers are subject to higher value added tax on palm oil, reaching 20% of retail selling prices, compared to 5.5% for butter.

COMPETITIVE LANDSCAPE

Groupe Lactalis held the leading position in butter and margarine in 2017 with a 16% retail value share. The player relied on its well established butter brand, Président, which accounted for 15% of butter retail value sales in 2017. Indeed, Président offers a wide variety of butter products from the premium Beurre Gastronomique range to reduced fat butter. In addition to Président, Groupe Lactalis owns Primevère, which has a challenger’s position in margarine and spreads. The second ranking player is uniquely focused on margarine and spreads. Unilever France held a 12% retail value share of butter and margarine in 2017. The player was the leader in margarine and spreads through its Fruit d’Or and Planta brands. Accounting for an 11% retail value share of butter and margarine, St Hubert was the main competitor of Unilever France in margarine and spreads, mainly centred on its flagship St Hubert brand.

PROSPECTS

Butter and margarine is set to witness an ongoing structural decline, which began during the period, due to the growing consumer awareness of fat consumption. The second reason behind the expected decline is linked to the growing popularity of vegetable fats, such as olive oil, which has a positive and healthy image among consumers. Nevertheless, while the overall picture does not appear particularly positive, butter is expected to encounter more favourable market conditions than other categories over the forecast period, supported by product diversification and added value, led by manufacturers which have successfully associated butter consumption with pleasure. There remains significant opportunities for the emergence of product designation of origin labels, such as AOP Poitou Charente, which are requested by consumers. However free trade agreement negotiations in which the EU is engaged with partner countries such as Canada or Japan are likely to lead to the attribution of such labels as being perceived as protectionism.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in France market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in France?
What are the major brands in France?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Butter and Margarine in France - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 1 Sales of Butter and Margarine by Category: Volume 2012-2017
Table 2 Sales of Butter and Margarine by Category: Value 2012-2017
Table 3 Sales of Butter and Margarine by Category: % Volume Growth 2012-2017
Table 4 Sales of Butter and Margarine by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Butter and Margarine: % Value 2013-2017
Table 6 LBN Brand Shares of Butter and Margarine: % Value 2014-2017
Table 7 Distribution of Butter and Margarine by Format: % Value 2012-2017
Table 8 Forecast Sales of Butter and Margarine by Category: Volume 2017-2022
Table 9 Forecast Sales of Butter and Margarine by Category: Value 2017-2022
Table 10 Forecast Sales of Butter and Margarine by Category: % Volume Growth 2017-2022
Table 11 Forecast Sales of Butter and Margarine by Category: % Value Growth 2017-2022

Butter and Margarine in France - Company Profiles

Galec - Centre Distributeur Edouard Leclerc in Packaged Food (France)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Lactalis, Groupe in Packaged Food (France)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Savencia Fromage & Dairy in Packaged Food (France)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Summary 1 Galec - Centre Distributeur Edouard Leclerc: Key Facts
Summary 2 Summary Galec - Centre Distributeur Edouard Leclerc: Operational Indicators
Summary 3 Galec - Centre Distributeur Edouard Leclerc: Private Label Portfolio
Summary 4 Galec - Centre Distributeur Edouard Leclerc: Competitive Position 2017
Summary 5 Groupe Lactalis: Key Facts
Summary 6 Groupe Lactalis: Competitive Position 2017
Summary 7 Savencia Fromage & Dairy: Key Facts
Summary 8 Savencia Fromage & Dairy: Competitive Position 2017

Packaged Food in France - Industry Overview

EXECUTIVE SUMMARY

French more selective despite confirmed recovery of local economy

Simpler, more natural and mainly more self-indulgence products

A-brands, often local, fare much better than private label

Ongoing price war and cannibalisation of hypermarkets by click-and-collect outlets

Fragile but ongoing upgrading in the short term

KEY TRENDS AND DEVELOPMENTS

French consumers can eat better and become more selective

Outlook

Borders between packaged food and foodservice will further blur

Outlook

Pleasure and quality before all

Outlook

Advantage of local players and A brands

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2012-2017
Table 17 Sales of Packaged Food by Category: Value 2012-2017
Table 18 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 19 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 20 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 21 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 22 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 23 Penetration of Private Label by Category: % Value 2012-2017
Table 24 Distribution of Packaged Food by Format: % Value 2012-2017
Table 25 Distribution of Packaged Food by Format and Category: % Value 2017
Table 26 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 27 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Megatrends

Country Report

Butter and Margarine in France

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Executive Summary

New Report Guarantee

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Overview

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Overview

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Table of Contents

Butter and Margarine in France - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Butter and Margarine in France - Company Profiles

Galec - Centre Distributeur Edouard Leclerc in Packaged Food (France)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Lactalis, Groupe in Packaged Food (France)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Savencia Fromage & Dairy in Packaged Food (France)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Packaged Food in France - Industry Overview

EXECUTIVE SUMMARY

French more selective despite confirmed recovery of local economy

Simpler, more natural and mainly more self-indulgence products

A-brands, often local, fare much better than private label

Ongoing price war and cannibalisation of hypermarkets by click-and-collect outlets

Fragile but ongoing upgrading in the short term

KEY TRENDS AND DEVELOPMENTS

French consumers can eat better and become more selective

Borders between packaged food and foodservice will further blur

Pleasure and quality before all

Advantage of local players and A brands

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

MARKET DATA

DEFINITIONS

SOURCES

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