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Country Report

Butter and Margarine in

Butter and Margarine in Germany

31 pages, Sep 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

Butter and margarine posted a sluggish performance overall in 2017, with volume sales declining by 2%. This can be attributed to the maturity of the category and the ageing of the population. The category is lacking innovation, while both butter and margarine are widely regarded as products which contribute to weight problems. Strict regulations with regard to health claims make it very difficult for manufacturers to respond to this perception.

COMPETITIVE LANDSCAPE

While butter was led by private label in 2017 with a 44% value share, margarine and spreads was dominated by Unilever, which held a 54% share. Trailing second in butter was the Irish Ornua Co-op with a 14% share, while in margarine and spreads private label ranked second with a 24% share. Differentiation in both categories is very difficult because these products are hard to distinguish from one another other than by brand name.

PROSPECTS

Over the forecast period butter and margarine is expected to record a value CAGR of 1% at constant 2017 prices, while remaining flat in volume terms. The price of butter is expected to remain high because of strong global demand for milk fat. The distribution of butter and margarine is not expected to change over the forecast period as both will be readily available in all kinds of modern grocery retailers.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Germany market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Germany?
What are the major brands in Germany?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Butter and Margarine in Germany - Company Profiles

Unilever Deutschland GmbH in Packaged Food (Germany)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Summary 1 Unilever Deutschland GmbH: Key Facts
Summary 2 Unilever Deutschland GmbH: Operational Indicators
Summary 3 Unilever Deutschland GmbH: Competitive Position 2017

Packaged Food in Germany - Industry Overview

EXECUTIVE SUMMARY

Further growth of packaged food in Germany towards the end of the review period

Good economic development and high consumer confidence boost sales

Very competitive situation within packaged food in Germany

Modern grocery retailers dominating; strong growth in convenience stores

Further growth at constant 2017 prices is expected over the forecast period

KEY TRENDS AND DEVELOPMENTS

Increasing pace of changing attitudes and behaviour regarding cooking

Outlook

Germans increasingly prepared to pay higher prices for quality products

Outlook

Strong trend towards regional products as the new focus is on sustainability

Outlook

Internet retailing at the brink of a breakthrough in packaged food in Germany

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2012-2017
Table 6 Sales of Packaged Food by Category: Value 2012-2017
Table 7 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 8 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 10 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 11 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 12 Penetration of Private Label by Category: % Value 2012-2017
Table 13 Distribution of Packaged Food by Format: % Value 2012-2017
Table 14 Distribution of Packaged Food by Format and Category: % Value 2017
Table 15 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 16 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Megatrends

Country Report

Butter and Margarine in Germany

New Report Guarantee

Executive Summary

New Report Guarantee

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Overview

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Samples

Overview

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Table of Contents

Butter and Margarine in Germany - Company Profiles

Unilever Deutschland GmbH in Packaged Food (Germany)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Packaged Food in Germany - Industry Overview

EXECUTIVE SUMMARY

Further growth of packaged food in Germany towards the end of the review period

Good economic development and high consumer confidence boost sales

Very competitive situation within packaged food in Germany

Modern grocery retailers dominating; strong growth in convenience stores

Further growth at constant 2017 prices is expected over the forecast period

KEY TRENDS AND DEVELOPMENTS

Increasing pace of changing attitudes and behaviour regarding cooking

Germans increasingly prepared to pay higher prices for quality products

Strong trend towards regional products as the new focus is on sustainability

Internet retailing at the brink of a breakthrough in packaged food in Germany

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

MARKET DATA

SOURCES

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