Country Report

Butter and Margarine in

Butter and Margarine in Hungary

37 pages, Aug 2017

US$990

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Executive Summary

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TRENDS

In 2017, butter and margarine had a mixed performance in Hungary. Volume sales remained stable, while value sales managed to grow in part thanks to the innovations and marketing activity of the most important manufacturers. Health awareness favoured sales of healthier and more expensive products, however, there was competition among other spreads mainly among more price-sensitive consumers.

COMPETITIVE LANDSCAPE

In 2017, Unilever Magyarország Kft remained the key player in butter and margarine sales, holding 45% of value sales. The company sells several margarine products under key brands including Rama, Flora, Delma and Liga. The firm invested in product developments, focusing primarily on the needs of health-conscious consumers. In addition, Unilever invested in promoting its products to maintain consumer interest.

PROSPECTS

In constant value terms, butter and margarine is expected to record a 2% value CAGR at constant 2017 prices over the forecast period compared to the 4% CAGR posted over the review period. Although the inflation rate is projected to be more dynamic between 2017 and 2022 than between 2012 and 2017, competition looks set to remain strong which will not allow manufacturers to boost prices too much. Expansion may also be hindered by slower volume sales growth dynamics in part due to a decline in population, lifestyle habits and changing trends.

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Hungary market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Hungary?
What are the major brands in Hungary?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

Megatrends

Country Report

Butter and Margarine in Hungary

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Overview

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Overview

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