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Country Report

Butter and Margarine in

Butter and Margarine in India

Sep 2017

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

Owing to the rise in consumption of Western tastes, many international brands such as Lurpak and Bridel have entered the category and are premium priced. Also, there is a new use of products in spas and beauty parlours for providing massages and skin rejuvenation. These products are currently available in urban regions mainly in modern retail outlets, and are well received by affluent and upper middle-class consumers.

COMPETITIVE LANDSCAPE

Gujarat Co-operative Milk Marketing Federation Ltd leads the category with a 35% value share in 2017. The Amul brand represents purity and hygiene in most households. The company has a wide distribution network, high penetration level and loyal customer group, which have helped the growth of the company.

PROSPECTS

The category is expected to grow by a 4% constant 2017 value CAGR during the forecast period to reach INR185.0 billion in 2022. The increasing population, product appreciation and availability across all the regions in India will contribute to the growth of the category in the forecast period.

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in India market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in India?
What are the major brands in India?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

Megatrends

Country Report

Butter and Margarine in India

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Overview

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Overview

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