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Owing to the rise in consumption of Western tastes, many international brands such as Lurpak and Bridel have entered the category and are premium priced. Also, there is a new use of products in spas and beauty parlours for providing massages and skin rejuvenation. These products are currently available in urban regions mainly in modern retail outlets, and are well received by affluent and upper middle-class consumers.
Gujarat Co-operative Milk Marketing Federation Ltd leads the category with a 35% value share in 2017. The Amul brand represents purity and hygiene in most households. The company has a wide distribution network, high penetration level and loyal customer group, which have helped the growth of the company.
The category is expected to grow by a 4% constant 2017 value CAGR during the forecast period to reach INR185.0 billion in 2022. The increasing population, product appreciation and availability across all the regions in India will contribute to the growth of the category in the forecast period.
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Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in India with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Butter and Margarine industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.