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Learn moreAug 2017
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Butter and margarine performed slightly negatively in 2017, with 1% declines in retail volume and value terms, due to a reduction in the average expenditure of Italian consumers as a consequence of the longstanding economic crisis, as well as a small reduction in the frequency of purchase.
Private label remains strong within butter and margarine with Coop Italia the leader of the category in 2017, followed by Prealpi Industria Casearia and Lactalis Gruppo Italia. Price remained a key factor within the purchasing decisions of consumers.
Considering that the butter and margarine category is mature, strong growth is not expected over the forecast period. In addition, the longstanding economic crisis which impacted the consumption habits of Italians is expected to continue to negatively affect sales of butter and margarine. As a consequence, over the forecast period butter and margarine is expected to witness a flat retail value CAGR at constant prices to reach EUR513 million in 2022.
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Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Italy with research from Euromonitor's team of in-country analysts.
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