Country Report

Butter and Margarine in

Butter and Margarine in Italy

36 pages, Aug 2017

US$990

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Executive Summary

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TRENDS

Butter and margarine performed slightly negatively in 2017, with 1% declines in retail volume and value terms, due to a reduction in the average expenditure of Italian consumers as a consequence of the longstanding economic crisis, as well as a small reduction in the frequency of purchase.

COMPETITIVE LANDSCAPE

Private label remains strong within butter and margarine with Coop Italia the leader of the category in 2017, followed by Prealpi Industria Casearia and Lactalis Gruppo Italia. Price remained a key factor within the purchasing decisions of consumers.

PROSPECTS

Considering that the butter and margarine category is mature, strong growth is not expected over the forecast period. In addition, the longstanding economic crisis which impacted the consumption habits of Italians is expected to continue to negatively affect sales of butter and margarine. As a consequence, over the forecast period butter and margarine is expected to witness a flat retail value CAGR at constant prices to reach EUR513 million in 2022.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Italy?
What are the major brands in Italy?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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