Country Report

Butter and Margarine in

Butter and Margarine in Lithuania

26 pages, Nov 2017

US$990

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Executive Summary

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TRENDS

Butter and margarine witnessed stagnation in current value terms in 2017, with sales remaining at EUR76 million as volumes fell by 2% to 14,500 tonnes. This represented a slightly worse performance than that seen over the review period as a whole, when butter and margarine registered a CAGR of 1% in current value terms, while volumes remained static.

COMPETITIVE LANDSCAPE

Domestic player, Pieno Zvaigzdes, retained the lead in butter and margarine in 2017, with its value share increasing by one percentage point to 26% during the year. Pieno Zvaigzdes’s strength in the category is founded on butter, in which it is the dominant player, and the shift from margarine to butter underpinned the company’s share increase in 2017. In butter, Lithuanians tend to favour local brands, as they trust in their quality. Pieno Zvaigzdes’s brand portfolio includes Dvaro and Smetoniškas, which both compete for more affluent consumers in butter, as well as Venta, which is present in both butter and margarine and spreads.

PROSPECTS

Butter and margarine is expected to see sales stagnate at constant 2017 prices over the forecast period, while volumes fall with a 1% CAGR to reach 13,900 tonnes by 2022. Both butter and cooking fats are expected to stagnate in volume terms, with value sales rising at constant 2017 prices. Meanwhile, margarine and spreads is set to see decline in both volume and constant value terms.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Lithuania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Lithuania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Lithuania?
What are the major brands in Lithuania?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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