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Learn moreNov 2017
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Butter and margarine witnessed stagnation in current value terms in 2017, with sales remaining at EUR76 million as volumes fell by 2% to 14,500 tonnes. This represented a slightly worse performance than that seen over the review period as a whole, when butter and margarine registered a CAGR of 1% in current value terms, while volumes remained static.
Domestic player, Pieno Zvaigzdes, retained the lead in butter and margarine in 2017, with its value share increasing by one percentage point to 26% during the year. Pieno Zvaigzdes’s strength in the category is founded on butter, in which it is the dominant player, and the shift from margarine to butter underpinned the company’s share increase in 2017. In butter, Lithuanians tend to favour local brands, as they trust in their quality. Pieno Zvaigzdes’s brand portfolio includes Dvaro and Smetoniškas, which both compete for more affluent consumers in butter, as well as Venta, which is present in both butter and margarine and spreads.
Butter and margarine is expected to see sales stagnate at constant 2017 prices over the forecast period, while volumes fall with a 1% CAGR to reach 13,900 tonnes by 2022. Both butter and cooking fats are expected to stagnate in volume terms, with value sales rising at constant 2017 prices. Meanwhile, margarine and spreads is set to see decline in both volume and constant value terms.
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Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Lithuania with research from Euromonitor's team of in-country analysts.
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