Butter and margarine witnessed a significant influx of German made high butter content products blended with vegetable spread in 2017. These products are much easier to spread on bread due to the presence of vegetable oils, while the high butter content helps the products to preserve the authentic butter flavour. Meggle GmbH has named these products as a separate “blends category”. In 2017 butter and margarine achieved retail volume growth of 1% and current retail value growth of 3%, to reach 6,000 tonnes and MKD1.7 billion. The average unit price of butter and margarine increased by 2% in 2017. Margarine and spreads saw a slightly higher increase in its average unit price compared to butter as new products in the category increasingly contain higher added value.
DMK Deutsches Milchkontor GmbH led butter and margarine in Macedonia with a value share of 13% in 2017, which was thanks to the strong combined performance of the second best performing individual butter and margarine brand, Oldenburger, and its Milram brand.
Over the forecast period butter and margarine is set to achieve a value CAGR of 2% at constant 2017 prices to reach MKD1.9 billion in 2022. Despite the high level of market saturation, growing health concerns about trans-fats among local consumers should drive sales of butter leading to stable and even mildly stronger growth of butter and margarine over the forecast period. Margarine and spreads will likely continue to fare well among price-sensitive consumers which should guarantee minimal, yet stable volume and value growth (at constant 2017 prices) over the forecast period. The average unit price of butter and margarine is set to increase at a value CAGR of 1% at constant 2017 prices over the forecast period. The average unit price of margarine and spreads is set to see a slightly higher increase compared to that of butter. The main reason for this is the influx of new value added and fortified spreads and more sophisticated lower fat content margarine products.
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