Country Report

Butter and Margarine in

Butter and Margarine in Malaysia

Aug 2017

US$990

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Executive Summary

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TRENDS

Consumers have become price sensitive due to high living costs resulting in limited budgets to spend on non-essential products, such as butter and margarine. Consumers only purchase butter and margarine during price promotions and tend to compare prices and brands from each channel. In addition, they do not purchase in bulk given these are non-essential products.

COMPETITIVE LANDSCAPE

Unilever (M) Holdings leads butter and margarine with a 29% value share and sales of MYR88 million in 2017. The company is the brand owner of Planta and Windmill Ghee Blend, and these brands are widely distributed through most retail channels and are priced as affordable for consumers. In addition, quality assurance and brand establishment support the company’s leading position within butter and margarine.

PROSPECTS

Butter and margarine is expected to grow at a CAGR of 2% at constant 2017 prices over the forecast period, which is slightly slower than growth posted over the review period. Consumers are expected to make purchases only during price promotions and whenever is necessary, as butter and margarine are non-essential products. Moreover, players may focus more on the foodservice channel and a lack of price promotions within retail will be a factor behind slower growth over the forecast period.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Malaysia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Malaysia?
What are the major brands in Malaysia?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

Megatrends

Country Report

Butter and Margarine in Malaysia

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Overview

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Overview

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