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Some countries around the globe have exhibited a “return to dairy” trend in butter versus margarine and spreads, and Mexico is no exception. Although margarine and spreads has a high relevance which is likely to be maintained during the forecast period, in 2017 it experienced a decline of 3% in retail volume terms. This trend toward favouring butter over margarine can also be seen when comparing their respective performances from the review period. While butter grew at a current value CAGR of 7% over the review period, margarine and spreads only increased at a CAGR of 3%.
In 2017, ACH Foods continued to lead butter and margarine with a value share of 28%, which is mainly due to the relevance that it has in cooking fats. In that category, ACH foods dominates with a value share of 59% with the brand Inca.
Over the forecast period, butter and margarine is expected to increase at a CAGR of 1% in value terms at constant 2017 prices, while in volume terms it is expected to register only a slight increase. The moderate forecast reflects the maturity of butter and margarine, with the main growth driver expected to be the country’s increasing population.
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