Country Report

Butter and Margarine in

Butter and Margarine in Mexico

35 pages, Aug 2017

US$990

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Executive Summary

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TRENDS

Some countries around the globe have exhibited a “return to dairy” trend in butter versus margarine and spreads, and Mexico is no exception. Although margarine and spreads has a high relevance which is likely to be maintained during the forecast period, in 2017 it experienced a decline of 3% in retail volume terms. This trend toward favouring butter over margarine can also be seen when comparing their respective performances from the review period. While butter grew at a current value CAGR of 7% over the review period, margarine and spreads only increased at a CAGR of 3%.

COMPETITIVE LANDSCAPE

In 2017, ACH Foods continued to lead butter and margarine with a value share of 28%, which is mainly due to the relevance that it has in cooking fats. In that category, ACH foods dominates with a value share of 59% with the brand Inca.

PROSPECTS

Over the forecast period, butter and margarine is expected to increase at a CAGR of 1% in value terms at constant 2017 prices, while in volume terms it is expected to register only a slight increase. The moderate forecast reflects the maturity of butter and margarine, with the main growth driver expected to be the country’s increasing population.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Mexico market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Mexico?
What are the major brands in Mexico?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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