Country Report

Butter and Margarine in

Butter and Margarine in Morocco

Aug 2017

US$990

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Executive Summary

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TRENDS

Butter and margarine saw a 5% increase in retail current value sales in 2017, which was in line with the review period CAGR. Positive value sales development was driven by the rising popularity of butter in Morocco, as reflected by growing imports and increased unit prices. This follows the global trend for butter, which stimulated demand and higher prices in Morocco. Importantly, the image of butter has been renewed by studies and media publicity emphasising its positive health effects, which counters the traditional correlation of high consumption with cardiovascular diseases.

COMPETITIVE LANDSCAPE

Copralim remained the leading player in 2017 with a 9% retail value share to reach MAD133 million. The company continued to benefit from the strong image of Président, which led butter and reduced fat butter with retail value shares of 28% and 64%, respectively. The company’s presence in fast-growing butter supported its overall leading position.

PROSPECTS

Butter and margarine is expected to post a 5% retail value CAGR in constant 2017 terms over the forecast period to reach MAD1.9 billion in 2022. This is in spite of the increasing concerns about obesity and diabetes, which are widely communicated throughout the country by government campaigns. However, butter is benefiting from an improving image.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Morocco market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Morocco?
What are the major brands in Morocco?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

Megatrends

Country Report

Butter and Margarine in Morocco

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Overview

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Overview

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