The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreAug 2017
US$990Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Butter and margarine saw a 5% increase in retail current value sales in 2017, which was in line with the review period CAGR. Positive value sales development was driven by the rising popularity of butter in Morocco, as reflected by growing imports and increased unit prices. This follows the global trend for butter, which stimulated demand and higher prices in Morocco. Importantly, the image of butter has been renewed by studies and media publicity emphasising its positive health effects, which counters the traditional correlation of high consumption with cardiovascular diseases.
Copralim remained the leading player in 2017 with a 9% retail value share to reach MAD133 million. The company continued to benefit from the strong image of Président, which led butter and reduced fat butter with retail value shares of 28% and 64%, respectively. The company’s presence in fast-growing butter supported its overall leading position.
Butter and margarine is expected to post a 5% retail value CAGR in constant 2017 terms over the forecast period to reach MAD1.9 billion in 2022. This is in spite of the increasing concerns about obesity and diabetes, which are widely communicated throughout the country by government campaigns. However, butter is benefiting from an improving image.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Morocco with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Butter and Margarine industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.
The Butter and Margarine in Morocco market research report includes:
Our market research reports answer questions such as:
This industry report originates from Passport, our:
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.