Country Report

Butter and Margarine in

Butter and Margarine in New Zealand

Sep 2017

US$990

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Executive Summary

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TRENDS

New Zealand is one of the world’s major dairy producing nations, and consumers in the country have a strong affinity towards dairy products like butter. However, historical health and wellness concerns over the fat content in butter, as well as convenience trends, have seen a shift in consumer preferences, with margarine and spreads holding a significantly larger share of retail value sales. Following on from their success in other dairy categories, a number of local artisanal players entered butter during the review period, which is starting to change the dynamics of the category.

COMPETITIVE LANDSCAPE

Owing to its strength in margarine and spreads, Unilever New Zealand Ltd led butter and margarine with a 24% retail value share in 2017. The company’s margarine brand, Flora, was the leading brand in butter and margarine overall. Unilever was also present with Olivio, which was ranked fourth in margarine and butter and margarine overall.

PROSPECTS

The forecast period performance is expected to be largely dependent on dairy commodity price movements and their associated effects on butter. While commodity prices are still quite high, international affairs can have a significant influence. Rising international geopolitical tensions have the potential to adversely impact dairy commodity prices, as seen in the review period, when New Zealand cut-off trade ties with Russia and saw prices plummet.

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in New Zealand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in New Zealand?
What are the major brands in New Zealand?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

Megatrends

Country Report

Butter and Margarine in New Zealand

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Overview

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Overview

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