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Learn moreSep 2017
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New Zealand is one of the world’s major dairy producing nations, and consumers in the country have a strong affinity towards dairy products like butter. However, historical health and wellness concerns over the fat content in butter, as well as convenience trends, have seen a shift in consumer preferences, with margarine and spreads holding a significantly larger share of retail value sales. Following on from their success in other dairy categories, a number of local artisanal players entered butter during the review period, which is starting to change the dynamics of the category.
Owing to its strength in margarine and spreads, Unilever New Zealand Ltd led butter and margarine with a 24% retail value share in 2017. The company’s margarine brand, Flora, was the leading brand in butter and margarine overall. Unilever was also present with Olivio, which was ranked fourth in margarine and butter and margarine overall.
The forecast period performance is expected to be largely dependent on dairy commodity price movements and their associated effects on butter. While commodity prices are still quite high, international affairs can have a significant influence. Rising international geopolitical tensions have the potential to adversely impact dairy commodity prices, as seen in the review period, when New Zealand cut-off trade ties with Russia and saw prices plummet.
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Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in New Zealand with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Butter and Margarine industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.