Consumers are becoming more aware of ingredients and are looking for natural or lower calorie products. In this context, some Peruvians are switching from margarine to butter, which is made from milk. This is because there is a perception that margarine includes chemical ingredients.
Alicorp SAA is the leading company in butter and margarine in Peru with a value share of 40% in 2017. This company has a wide portfolio of cooking fats, margarine and spreads. In cooking fats the company owns Palma Tropicana and Manteca Famosa, while in margarine and spreads it holds the leading brands which are Manty and Sello de Oro, which are usually supported by advertisements on television and radio.
Over the forecast period, butter and margarine is expected to increase at a CAGR of 2% in volume and value terms at constant 2017 prices. This predicted slow growth is due to consumers looking more carefully at the fat they ingest in line with the healthy eating trend.
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This report originates from Passport, our Butter and Margarine research and analysis database.
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