Country Report

Butter and Margarine in

Butter and Margarine in Peru

32 pages, Sep 2017

US$990

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Executive Summary

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TRENDS

Consumers are becoming more aware of ingredients and are looking for natural or lower calorie products. In this context, some Peruvians are switching from margarine to butter, which is made from milk. This is because there is a perception that margarine includes chemical ingredients.

COMPETITIVE LANDSCAPE

Alicorp SAA is the leading company in butter and margarine in Peru with a value share of 40% in 2017. This company has a wide portfolio of cooking fats, margarine and spreads. In cooking fats the company owns Palma Tropicana and Manteca Famosa, while in margarine and spreads it holds the leading brands which are Manty and Sello de Oro, which are usually supported by advertisements on television and radio.

PROSPECTS

Over the forecast period, butter and margarine is expected to increase at a CAGR of 2% in volume and value terms at constant 2017 prices. This predicted slow growth is due to consumers looking more carefully at the fat they ingest in line with the healthy eating trend.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Peru market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Peru?
What are the major brands in Peru?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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