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Country Report

Butter and Margarine in

Butter and Margarine in Peru

32 pages, Sep 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

Consumers are becoming more aware of ingredients and are looking for natural or lower calorie products. In this context, some Peruvians are switching from margarine to butter, which is made from milk. This is because there is a perception that margarine includes chemical ingredients.

COMPETITIVE LANDSCAPE

Alicorp SAA is the leading company in butter and margarine in Peru with a value share of 40% in 2017. This company has a wide portfolio of cooking fats, margarine and spreads. In cooking fats the company owns Palma Tropicana and Manteca Famosa, while in margarine and spreads it holds the leading brands which are Manty and Sello de Oro, which are usually supported by advertisements on television and radio.

PROSPECTS

Over the forecast period, butter and margarine is expected to increase at a CAGR of 2% in volume and value terms at constant 2017 prices. This predicted slow growth is due to consumers looking more carefully at the fat they ingest in line with the healthy eating trend.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Peru market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Peru?
What are the major brands in Peru?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Butter and Margarine in Peru - Company Profiles

Alicorp SAA in Packaged Food (Peru)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Gloria SA, Grupo in Packaged Food (Peru)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Laive SA in Packaged Food (Peru)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Summary 1 Alicorp SAA: Key Facts
Summary 2 Alicorp SAA: Operational Indicators 2015-2017
Summary 3 Alicorp SAA: Competitive Position 2017
Summary 4 Grupo Gloria SA: Key Facts
Summary 5 Grupo Gloria SA: Operational Indicators 2015-2017
Summary 6 Grupo Gloria SA: Competitive Position 2017
Summary 7 Laive SA: Key Facts
Summary 8 Laive SA: Operational Indicators 2015-2017
Summary 9 Laive SA: Competitive Position 2017

Packaged Food in Peru - Industry Overview

EXECUTIVE SUMMARY

Consumers become more cautious as growth in the Peruvian economy slows

Price-based promotions are very well received by Peruvians

Local companies continue to lead packaged food in Peru

Traditional grocery retailers remain dominant but face growing competition

Packaged food will continue to face challenges despite broadly positive outlook

KEY TRENDS AND DEVELOPMENTS

Busier lifestyles strengthen appreciation for the convenience of packaged food

Outlook

Private label lines gain ground in several packaged food categories

Outlook

Packaged food manufacturers pursue new opportunities via brand extensions

Outlook

Peruvians continue to favour traditional local and ethnic cuisine

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2012-2017
Table 6 Sales of Packaged Food by Category: Value 2012-2017
Table 7 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 8 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 10 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 11 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 12 Penetration of Private Label by Category: % Value 2012-2017
Table 13 Distribution of Packaged Food by Format: % Value 2012-2017
Table 14 Distribution of Packaged Food by Format and Category: % Value 2017
Table 15 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 16 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Megatrends

Country Report

Butter and Margarine in Peru

New Report Guarantee

Executive Summary

New Report Guarantee

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Overview

Why buy this report?

Samples

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Butter and Margarine in Peru - Company Profiles

Alicorp SAA in Packaged Food (Peru)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Gloria SA, Grupo in Packaged Food (Peru)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Laive SA in Packaged Food (Peru)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Packaged Food in Peru - Industry Overview

EXECUTIVE SUMMARY

Consumers become more cautious as growth in the Peruvian economy slows

Price-based promotions are very well received by Peruvians

Local companies continue to lead packaged food in Peru

Traditional grocery retailers remain dominant but face growing competition

Packaged food will continue to face challenges despite broadly positive outlook

KEY TRENDS AND DEVELOPMENTS

Busier lifestyles strengthen appreciation for the convenience of packaged food

Private label lines gain ground in several packaged food categories

Packaged food manufacturers pursue new opportunities via brand extensions

Peruvians continue to favour traditional local and ethnic cuisine

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

MARKET DATA

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

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