The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreSep 2017
US$990Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
With consumers trying to cut back as much as possible on all sorts of fat products, the category had issues in finding growth opportunities, with most companies trying to focus on healthy alternatives such as reduced fat or natural options as a key strategy for development.
Unilever Jerónimo Martins continued to lead butter and margarine in 2017, posting a value share of 38% due to the popularity of brands like Becel, Planta, Vaqueiro and Flora. In addition, the company’s high level of investment in communication and marketing also helps to fuel sales.
During the forecast period, butter and margarine is expected to post a stable value CAGR of under 1% at constant 2017 prices, with sales reaching EUR153 million by 2022. This represents an increase compared with the negative 2% review period CAGR. Companies are expected to continue to focus on less processed, natural origin options and health and wellness offers, with the added value brought by these products set to have a positive impact on the category.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Portugal with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Butter and Margarine industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.
The Butter and Margarine in Portugal market research report includes:
Our market research reports answer questions such as:
This industry report originates from Passport, our:
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.