Country Report

Butter and Margarine in

Butter and Margarine in Portugal

33 pages, Sep 2017

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

With consumers trying to cut back as much as possible on all sorts of fat products, the category had issues in finding growth opportunities, with most companies trying to focus on healthy alternatives such as reduced fat or natural options as a key strategy for development.

COMPETITIVE LANDSCAPE

Unilever Jerónimo Martins continued to lead butter and margarine in 2017, posting a value share of 38% due to the popularity of brands like Becel, Planta, Vaqueiro and Flora. In addition, the company’s high level of investment in communication and marketing also helps to fuel sales.

PROSPECTS

During the forecast period, butter and margarine is expected to post a stable value CAGR of under 1% at constant 2017 prices, with sales reaching EUR153 million by 2022. This represents an increase compared with the negative 2% review period CAGR. Companies are expected to continue to focus on less processed, natural origin options and health and wellness offers, with the added value brought by these products set to have a positive impact on the category.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Portugal market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Portugal?
What are the major brands in Portugal?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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