Country Report

Butter and Margarine in

Butter and Margarine in Singapore

31 pages, Sep 2017

US$990

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Executive Summary

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TRENDS

Butter and margarine recorded 3% current value growth in Singapore in 2017. Growth was stable compared to the review period value CAGR as butter, the main driver in butter and margarine, remained a popular spread to accompany sliced bread or toast, a common local breakfast among Singaporeans.

COMPETITIVE LANDSCAPE

Auric Pacific Group Ltd led butter and margarine in 2017. This is due to its well-established SCS brand among consumers. It offers salted and unsalted, as well as spreadable variants of butter in different pack sizes to meet the needs of different consumers. For example, a 250g block for baking, multipacks of 10g to go with toast or pancake, or spreadable to accompany bread.

PROSPECTS

Butter and margarine is expected to record a value CAGR of 3% at constant 2017 prices over the forecast period. This will be in line with the review period’s performance, signalling stable demand for butter and margarine. Butter as a spread is expected to remain in favour to have with bread and toast. In addition, demand for butter is also expected to be driven by younger families cooking Western cuisine, such as steak and mashed potato, more frequently.

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Singapore market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Singapore?
What are the major brands in Singapore?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

Megatrends

Country Report

Butter and Margarine in Singapore

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

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Overview

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