Country Report

Butter and Margarine in

Butter and Margarine in Slovenia

23 pages, Oct 2017

US$990

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Executive Summary

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TRENDS

Slovenian consumers are paying increasing attention to what they eat and many of them are starting to avoid unhealthy and fatty food. An important part of this trend is less frequent usage of cooking fats, which has negatively affected sales of these products throughout the review period and into 2017.

COMPETITIVE LANDSCAPE

Unilever Slovenija led butter and margarine in 2017 with a 22% value share. It enjoys high popularity, a good reputation and strong distribution of its Rama brand. Pomurske Mlekarne dd ranked second with a 16% value share, followed by Ljubljanske Mlekarne dd that accounted for a 10% value share in 2017.

PROSPECTS

Relative to the review period, during which butter and margarine posted a -1% value CAGR at constant 2017 prices, the 1% value CAGR that is anticipated for the forecast period will be a better performance. This will mostly be caused by the slowing decline in cooking fats and the expected low but accelerating growth of margarine and spreads, which will occur due to the category’s health and wellness-driven evolution.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Slovenia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Slovenia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Slovenia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Slovenia?
What are the major brands in Slovenia?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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