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Learn moreOct 2017
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Slovenian consumers are paying increasing attention to what they eat and many of them are starting to avoid unhealthy and fatty food. An important part of this trend is less frequent usage of cooking fats, which has negatively affected sales of these products throughout the review period and into 2017.
Unilever Slovenija led butter and margarine in 2017 with a 22% value share. It enjoys high popularity, a good reputation and strong distribution of its Rama brand. Pomurske Mlekarne dd ranked second with a 16% value share, followed by Ljubljanske Mlekarne dd that accounted for a 10% value share in 2017.
Relative to the review period, during which butter and margarine posted a -1% value CAGR at constant 2017 prices, the 1% value CAGR that is anticipated for the forecast period will be a better performance. This will mostly be caused by the slowing decline in cooking fats and the expected low but accelerating growth of margarine and spreads, which will occur due to the category’s health and wellness-driven evolution.
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Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Slovenia with research from Euromonitor's team of in-country analysts.
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