Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Butter and Margarine in

Butter and Margarine in South Africa

29 pages, Sep 2017

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

The development of the butter and margarine category in terms of both value and volume sales in 2017 continued to be challenged by changing breakfast habits among consumers. Due to their increasingly hectic lifestyles, a growing number of consumers no longer have breakfast at home on working days, and instead either stop at consumer foodservice outlets, especially coffee shops and street stalls/kiosks, or purchase something at the canteen/cafeteria at their workplace. Even those who still take breakfast at home often only have a coffee and a ready-to-eat product, such as a snack or muesli bar or a pastry. Consequently, sales of butter and margarine have been curtailed. However, industry players endeavoured to counter this trend by focusing on flavour innovation and in marketing their products as healthier than alternatives, though there are arguments for and against the alleged health benefits of both butter and margarine.

COMPETITIVE LANDSCAPE

Unilever retained its strong lead in butter and margarine in 2017 holding a 37% retail value share. Much of its success stems from the popularity of its leading Rama brand, while its Stork and Flora brands also continued to sell well, though both experienced a contraction in their shares in recent years. The company has been creative in producing these products in a variety of sizes, making them easily affordable to a wider range of South Africans.

PROSPECTS

After years of buying margarine thanks to considerable positive media coverage about its benefits as opposed to butter, recent media attention suggests that most margarines may actually present more of a risk to health than butter and other animal fats. Trans fats are found in most kinds of margarine and are just as dangerous or even more dangerous than saturated fats, which were for many years regarded as the major cause of heart attacks. In general the harder the margarine the more trans fats it contains, with most hard margarines containing 27% of trans fats. Most people are completely unaware of the dangers in hard margarine and commercial pastries, which is often the cheapest and most popular margarines among the poorest in the country’s population.

Files are delivered directly into your account within a few minutes of purchase.

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples

FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in South Africa market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in South Africa?
What are the major brands in South Africa?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

Want to find out more about this report?

Request more information

Butter and Margarine in South Africa - Company Profiles

Clover SA (Pty) Ltd in Packaged Food (South Africa)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Summary 1 Clover SA (Pty) Ltd: Key Facts
Summary 2 Clover SA (Pty) Ltd: Operational Indicators
Summary 3 Clover SA (Pty) Ltd: Competitive Position 2017

Packaged Food in South Africa - Industry Overview

EXECUTIVE SUMMARY

Strong growth for packaged food in 2017

Dual trends of convenience and health and wellness continue to drive the market

Industry players focus on acquisitions to expand their market share

Supermarkets remains the leading channel but loses ground to mixed retailers

Steady growth expected as consumers will increasingly adopt higher-value products

KEY TRENDS AND DEVELOPMENTS

Ongoing rising input costs continue to have an impact on packaged food

Outlook

Consumers maintain their drive for value for money in packaged food

Outlook

Industry players respond to the convenience trend by getting creative

Outlook

Health and wellness becomes more widespread in packaged food

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2012-2017
Table 6 Sales of Packaged Food by Category: Value 2012-2017
Table 7 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 8 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 10 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 11 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 12 Penetration of Private Label by Category: % Value 2012-2017
Table 13 Distribution of Packaged Food by Format: % Value 2012-2017
Table 14 Distribution of Packaged Food by Format and Category: % Value 2017
Table 15 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 16 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Megatrends

Country Report

Butter and Margarine in South Africa

New Report Guarantee

Executive Summary

New Report Guarantee

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Overview

Why buy this report?

Samples

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Butter and Margarine in South Africa - Company Profiles

Clover SA (Pty) Ltd in Packaged Food (South Africa)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Packaged Food in South Africa - Industry Overview

EXECUTIVE SUMMARY

Strong growth for packaged food in 2017

Dual trends of convenience and health and wellness continue to drive the market

Industry players focus on acquisitions to expand their market share

Supermarkets remains the leading channel but loses ground to mixed retailers

Steady growth expected as consumers will increasingly adopt higher-value products

KEY TRENDS AND DEVELOPMENTS

Ongoing rising input costs continue to have an impact on packaged food

Consumers maintain their drive for value for money in packaged food

Industry players respond to the convenience trend by getting creative

Health and wellness becomes more widespread in packaged food

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Recently Viewed

Complete Catalogue

Country Reports