Country Report

Butter and Margarine in

Butter and Margarine in Taiwan

Sep 2017

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Executive Summary

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TRENDS

The Taiwan government has introduced new labelling laws for butter and cream, which came into effect in July 2017. The new regulations stipulate products containing at least 80% milk fat are to be called butter, while products with a 10-80% content are to be called cream. The clearer labelling has been expected to fuel sales of “real” butter.

COMPETITIVE LANDSCAPE

Fonterra Brands (New Young) Pte Ltd remained the dominant player in butter and margarine in Taiwan in 2017, despite a slight decline in its value share. Fonterra has a long-established presence in the Taiwan market and owns the very-well-established, mass-market Anchor butter brand. Snow Brand Taiwan Co Ltd remained the next most significant player, although it ranked much further behind. Some distance behind again was the third-largest player and domestic manufacturer Far East Chemicals Ltd.

PROSPECTS

Butter and margarine is expected to post healthy growth over the forecast period. Although many consumers do not go out of their way to purchase butter due to concerns over its health impacts, people interested in buying butter are likely to demand better-quality products. The range of brands is set to further fragment as the availability of better-quality products is anticipated to grow, especially through more upmarket supermarkets.

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Taiwan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Taiwan?
What are the major brands in Taiwan?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

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Country Report

Butter and Margarine in Taiwan

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Overview

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Overview

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