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Country Report

Butter and Margarine in

Butter and Margarine in the United Kingdom

33 pages, Sep 2017

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

Butter continues to grow in popularity in the UK and recorded a 1% hike in volume terms in 2017. The growth in demand can be largely attributed to the fact that British consumers are increasingly opting for less processed and more natural products. This is in agreement with the health and wellness trend sweeping the UK, in which consumer choices are increasingly driven by whether products are considered healthy or not. As health concerns shifted away from fats towards sugars and margarine and other dairy spreads were increasingly considered to be processed and unnatural, the butter industry continued to benefit from this health and wellness trend in 2017. Similarly, the home baking trend, generated by the popularity of baking and cooking shows such as the Great British Bake Off, also boosted the popularity of butter, as the product is increasingly used as an ingredient.

COMPETITIVE LANDSCAPE

The butter and margarine industry in the UK continued to be dominated by Arla Foods, Unilever Foods UK and Dairy Crest in 2017, with the top three jointly holding a 67% value share. Arla registered all of its butter and margarine sales in butter, where it possesses a 58% value share, while Unilever was the market leader in margarine and spreads with a 49% share. Dairy Crest, however, operated in both the butter and the margarine and spreads categories, in which it held an 11% and a 23% value share, respectively. While Unilever and Dairy Crest lost value share in 2017, Arla Foods continued to reinforce its position as market leader. Its success can be attributed to the strong performance of the Lurpak butter range, which benefited from the upsurge in demand for butter in the UK. The brand registered value growth of 4% in 2017.

PROSPECTS

Butter is expected to increase at a 2% constant value CAGR over 2017-2022, a faster rate than that seen over the review period. Growth will be driven by consumers continuing to opt for products that are natural or less processed, and, therefore, switching from margarine and spreads to butter. Although the expected increase in retail volume will be a significant contributor to value growth in the forecast period, an anticipated continuation of unit price growth will also be of importance. With uncertainty expected to continue as Brexit negotiations with the EU continue, and the pound sterling anticipated to remain relatively weak, it is likely that milk and butter exports will increase throughout the forecast period. As an increase in dairy exports will take its toll on domestic butter supplies, butter prices are expected to continue to rise during the forecast period.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in United Kingdom market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in United Kingdom?
What are the major brands in United Kingdom?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Butter and Margarine in the United Kingdom - Company Profiles

Tesco Plc in Packaged Food (United Kingdom)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Summary 1 Tesco Plc: Key Facts
Summary 2 Tesco Plc: Operational Indicators
Summary 3 Tesco Plc: Private Label Portfolio
Summary 4 Tesco Plc: Competitive Position 2017

Packaged Food in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

Overall packaged food returns to a positive performance

Innovation burnout witnessed in several categories, but developments seen in others

Discounters now controls a record share in packaged food

Changing British lifestyles are having an impact on packaged food trends

Brexit: Uncertainty lies ahead

KEY TRENDS AND DEVELOPMENTS

Discounters continues to gain share in the UK

Outlook

Health and wellness products continue to outsell regular packaged food products

Outlook

Products targeting on-the-go consumers continue to perform well

Outlook

Brexit: Uncertainty lies ahead

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to foodservice

Trends: Consumer foodservice

Prospects

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2012-2017
Table 6 Sales of Packaged Food by Category: Value 2012-2017
Table 7 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 8 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 10 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 11 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 12 Penetration of Private Label by Category: % Value 2012-2017
Table 13 Distribution of Packaged Food by Format: % Value 2012-2017
Table 14 Distribution of Packaged Food by Format and Category: % Value 2017
Table 15 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 16 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Megatrends

Country Report

Butter and Margarine in the United Kingdom

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Executive Summary

New Report Guarantee

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Overview

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Samples

Overview

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Table of Contents

Butter and Margarine in the United Kingdom - Company Profiles

Tesco Plc in Packaged Food (United Kingdom)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Packaged Food in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

Overall packaged food returns to a positive performance

Innovation burnout witnessed in several categories, but developments seen in others

Discounters now controls a record share in packaged food

Changing British lifestyles are having an impact on packaged food trends

Brexit: Uncertainty lies ahead

KEY TRENDS AND DEVELOPMENTS

Discounters continues to gain share in the UK

Health and wellness products continue to outsell regular packaged food products

Products targeting on-the-go consumers continue to perform well

Brexit: Uncertainty lies ahead

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to foodservice

Trends: Consumer foodservice

Prospects

CATEGORY DATA

MARKET DATA

SOURCES

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