Country Report

Butter and Margarine in

Butter and Margarine in Tunisia

Aug 2017

US$990

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Executive Summary

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TRENDS

Towards the end of the review period, the trend towards healthier consumption continued to positively affect sales of butter and margarine. Consumers sought products with healthier characteristics, such as with lower fat content, with added vitamins and without artificial ingredients. The move towards health and wellness supported sales of products considered healthier by Tunisian consumers, such as butter and margarine, resulting in strong growth in 2017.

COMPETITIVE LANDSCAPE

Centrale Laitière de Mahdia Vitalait was the leader in butter and margarine in 2017 with a 24% retail value share. The company primarily owes its strength to its Vitalait brand, which is present across a number of dairy categories and benefits from strong consumer awareness, wide distribution and effective marketing activities, especially through Facebook.

PROSPECTS

Growth in butter and margarine is expected to remain healthy over the forecast period, with the category set to record a retail value CAGR of 6% at constant 2017 prices. The ongoing rise of the premiumisation trend and increasing demand for value-added health and wellness-oriented products which retail at higher unit prices is likely to contribute to strong value growth in the category over the forecast period. The growing need for convenience and the higher numbers of women joining the Tunisian workforce are set to boost growth as more of these busy women are likely to choose to prepare sandwiches using butter and margarine and this is likely to contribute to the growth in the category throughout the forecast period.

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Tunisia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Tunisia?
What are the major brands in Tunisia?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

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Butter and Margarine in Tunisia

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Overview

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Overview

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