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Country Report

Butter and Margarine in

Butter and Margarine in Venezuela

32 pages, Sep 2017

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

Availability of products remained unsteady, in particular for the margarine and spreads category because it continued to be under price regulation in 2017. Price adjustments occur in a discontinuous manner, so when final prices become obsolete due to the high inflation in Venezuela, manufacturers halt production and the product disappears from the shelves. The opposite occurs after the government makes a price correction, since the climb is usually large, shocking consumers, who leave the product on the shelves until they decide on their priorities and preferences.

COMPETITIVE LANDSCAPE

Lactuario de Maracay maintained its leadership in butter and margarine with a 13% value share, thanks to its strong leadership in butter, where it accounted for 61% of the retail value sales in 2017. The company commercialises two brands of butter: Lactuario de Maracay and Maravilla, which took value shares of 45% and 15%, respectively in the total butter category. This company enjoys an excellent reputation, a traditional and reliable image and good distribution.

PROSPECTS

Butter and margarine is expected to grow at constant value CAGR of 4% supported by a 3% CAGR for volume sales. The value CAGR will be an improvement over the 1% constant value CAGR seen over the review period. It is reasonable to believe that the category will be driven by a stronger – although discontinuous – presence of margarine, leaving behind its negative volume growth rates observed during the review period.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Venezuela with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Venezuela market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Venezuela?
What are the major brands in Venezuela?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Butter and Margarine in Venezuela - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 1 Sales of Butter and Margarine by Category: Volume 2012-2017
Table 2 Sales of Butter and Margarine by Category: Value 2012-2017
Table 3 Sales of Butter and Margarine by Category: % Volume Growth 2012-2017
Table 4 Sales of Butter and Margarine by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Butter and Margarine: % Value 2013-2017
Table 6 LBN Brand Shares of Butter and Margarine: % Value 2014-2017
Table 7 Distribution of Butter and Margarine by Format: % Value 2012-2017
Table 8 Forecast Sales of Butter and Margarine by Category: Volume 2017-2022
Table 9 Forecast Sales of Butter and Margarine by Category: Value 2017-2022
Table 10 Forecast Sales of Butter and Margarine by Category: % Volume Growth 2017-2022
Table 11 Forecast Sales of Butter and Margarine by Category: % Value Growth 2017-2022

Butter and Margarine in Venezuela - Company Profiles

Alimentos Polar CA in Packaged Food (Venezuela)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Pasteurizadora Táchira CA in Packaged Food (Venezuela)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Summary 1 Alimentos Polar CA: Key Facts
Summary 2 Alimentos Polar CA: Competitive Position 2017
Summary 3 Pasteurizadora Táchira CA: Key Facts
Summary 4 Pasteurizadora Táchira CA: Competitive Position 2017

Packaged Food in Venezuela - Industry Overview

EXECUTIVE SUMMARY

Shortages and decreasing demand continue in 2017

Acute shortages trigger de facto price deregulation

Price regulation and inflation lead to smaller packaging sizes

Traditional grocery retailers leads sales of packaged food in 2017

Recession expected to last

KEY TRENDS AND DEVELOPMENTS

Limited supply and falling demand prevail in 2017

Outlook

Sustained loss of purchasing power forces Venezuelans to change eating habits

Outlook

Hybrid products and smaller presentations introduced to cope with price regulations and inflation

Outlook

Impulse and indulgence products perform worst

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2012-2017
Table 17 Sales of Packaged Food by Category: Value 2012-2017
Table 18 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 19 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 20 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 21 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 22 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 23 Penetration of Private Label by Category: % Value 2012-2017
Table 24 Distribution of Packaged Food by Format: % Value 2012-2017
Table 25 Distribution of Packaged Food by Format and Category: % Value 2017
Table 26 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 27 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Megatrends

Country Report

Butter and Margarine in Venezuela

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Executive Summary

New Report Guarantee

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Overview

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Overview

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Table of Contents

Butter and Margarine in Venezuela - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Butter and Margarine in Venezuela - Company Profiles

Alimentos Polar CA in Packaged Food (Venezuela)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Pasteurizadora Táchira CA in Packaged Food (Venezuela)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Packaged Food in Venezuela - Industry Overview

EXECUTIVE SUMMARY

Shortages and decreasing demand continue in 2017

Acute shortages trigger de facto price deregulation

Price regulation and inflation lead to smaller packaging sizes

Traditional grocery retailers leads sales of packaged food in 2017

Recession expected to last

KEY TRENDS AND DEVELOPMENTS

Limited supply and falling demand prevail in 2017

Sustained loss of purchasing power forces Venezuelans to change eating habits

Hybrid products and smaller presentations introduced to cope with price regulations and inflation

Impulse and indulgence products perform worst

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

MARKET DATA

DEFINITIONS

SOURCES

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