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Butter and Spreads

Market research on the packaged food industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.

 
Country Report

Butter and Spreads in Lithuania

Oct 2021

After a positive 2020 for retail volume sales of butter and spreads due to the switch to retail following the closure of horeca outlets due to COVDI-19, it is expected that retail volume growth will stagnate in 2021 with the reopening of horeca in…

USD 990
Country Report

Butter and Spreads in Latvia

Oct 2021

Butter and spreads received a boost in 2020, due to the closure of foodservice during the time of the pandemic and the fact that consumers switched to cooking more at home, thus stimulating retail sales in the category. As such, with the reopening of…

USD 990
Country Report

Butter and Spreads in Estonia

Oct 2021

Butter experienced a boon in popularity in the first year of the pandemic thanks to growing interest in dietary health among Estonians and increased need to prepare meals at home. Having historically been used as a spread for sandwiches, unsalted…

USD 990
Country Report

Butter and Spreads in South Africa

Oct 2021

2021 will see moderate growth in current value terms but declines in retail volume terms for butter and spreads. The decline in retail volume will be due to a decline in cooking/baking at home as consumers return to their “new normal” in 2021.…

USD 990
Country Report

Butter and Spreads in Singapore

Sep 2021

Over the review period, local consumers increasingly adopted Western cuisine as part of their daily meals, and thus are now more open to using butter instead of cooking oil. From April 2020, Singaporeans were required to stay at home at much as…

USD 990
Country Report

Butter and Spreads in India

Sep 2021

The effects of the COVID-19 pandemic have been felt for more than a year now, and consumers have become used to changed routines, such as working and studying from home. As butter serves as both part of traditional Indian cuisine as well as used as a…

USD 990
Country Report

Butter and Spreads in Brazil

Sep 2021

After more than a year under the effects of the pandemic, many Brazilians are continuing to focus their routines on home activities, working and studying remotely and mostly consuming homemade meals. Butter and spreads, traditionally consumed with…

USD 990
Country Report

Butter and Spreads in the US

Sep 2021

The pandemic and ensuing lockdowns in 2020 have led to substantial changes in consumer behaviour. One of the most significant of these has been the rise of home cooking, of which butter is a key ingredient. During the weeks of stockpiling, consumers…

USD 990
Country Report

Butter and Spreads in the United Kingdom

Sep 2021

In 2021, COVID-19 is still prominent and results in many consumers being forced to remain at home as much as possible in the first months of the year. The way out of lockdown is gradual, with phased lifting of measures; and the gradual shift back to…

USD 990
Country Report

Butter and Spreads in Hong Kong, China

Sep 2021

In 2020, butter and spreads saw a strong retail volume growth as home seclusion and social distancing increased consumers’ interest in home cooking and baking. While margarine and spreads still saw sales decline in the year, it was butter that…

USD 990
Country Report

Butter and Spreads in Switzerland

Sep 2021

In 2021, butter will continue to benefit from continued working-from-home practices, which offer greater opportunity for consumers to cook and prepare food at home. This trend is reinforced by the closures and restricted operations in foodservice,…

USD 990
Country Report

Butter and Spreads in New Zealand

Sep 2021

Following an upturn in demand for butter and spreads in 2020 when the home seclusion trend as a result of the pandemic and subsequent restrictions saw many New Zealanders dedicating greater time to cooking from scratch including baking, 2021 is set…

USD 990
Country Report

Butter and Spreads in Kazakhstan

Sep 2021

Butter and spreads responded well to the COVID-19 pandemic in 2020, with current value sales rising notably. As the product area is an essential item, demand increased as consumers spent more time at home and therefore cooked more. In 2021, current…

USD 990
Country Report

Butter and Spreads in Japan

Sep 2021

Butter in Japan will decline in both current value and retail volume terms in 2021. This will be due to sales normalising from 2020, when butter posted strong growth driven by consumers spending more time at home due to COVID-19. Demand for butter…

USD 990
Country Report

Butter and Spreads in Italy

Sep 2021

Retail sales of butter are expected continue to grow faster in volume than current value terms over 2021. Growth is transversal across types, but traditional butter is well placed to see the best results in terms of sales growth. During the…

USD 990
Country Report

Butter and Spreads in Ireland

Sep 2021

One interesting aspect of butter marketing in Ireland is that the possession of a strong and well-known brand name is generally considered crucial for success in the category. Indeed, in Ireland well-known brands of butter tend to perform much better…

USD 990
Country Report

Butter and Spreads in Georgia

Sep 2021

Rising health awareness in Georgia will result in more people consuming butter in 2021, despite its relatively higher unit prices. In Georgia, as in some other Eastern European countries, butter is perceived as a healthier and more natural option…

USD 990
Country Report

Butter and Spreads in Belarus

Sep 2021

Butter and spreads responded well to the COVID-19 pandemic in 2020, with current value and volume sales rising notably. Due to the ongoing lockdowns and restrictions, consumers were spending more time at home. This resulted in increased home cooking…

USD 990
Country Report

Butter and Spreads in Australia

Sep 2021

Butter and spreads overall enjoyed strong growth during 2020 as a result of the pandemic due to the home seclusion trend, with greater time spent at home enabling Australians to cook from scratch. However, this trend has been mainly driven by butter,…

USD 990
Country Report

Butter and Spreads in Algeria

Sep 2021

The COVID-19 pandemic has led to severe economic hardship in Algeria which is expected to continue throughout 2021. Likewise, increasing uncertainty driven by international oil price drops and volatility of the local currency will also have an impact…

USD 990
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