Country Report

Butter and Margarine in

Butter and Spreads in Macedonia

18 pages, Aug 2018

US$990

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Executive Summary

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PROSPECTS

Despite the European butter crisis domestic consumption and unit prices remain stable

2017 saw a major European butter crisis unfold with wholesale and retail unit prices of butter increasing sharply. Nonetheless, Macedonia was not significantly affected by this global crisis in either 2017 or 2018.

Butter blends are increasingly popular while some brands see increased unit prices

Besides pure butter and pure margarine and spreads, in the late review period butter and spreads witnessed the significant presence of newly-launched brands which use a combination of butter and vegetable oils, known as blends. There are two major brands competing for share in this hybrid category.

Butter continues to gain a good reputation amid increased domestic production

Due to budget limitations, the majority of local households still rely on margarine to spread on bread, the main staple food, and for cooking purposes. Nonetheless, with the increasing role of social media, a growing number of local consumers are learning that butter is much healthier than margarine, most of which contains trans-fats which many studies confirm are very unhealthy.

COMPETITIVE LANDSCAPE

Dijamant AD leads butter and spreads and margarine and spreads

In 2018, Serbian company Dijamant AD led butter and spreads in Macedonia with a stagnant value share. Despite a minor value share loss in 2018 due to very strong competition in butter and spreads, the company managed to outperform its competitors, mainly due to the stronger performance of margarine and spreads and the underperformance of the leading butter brands.

DMK Deutsches Milchkontor GmbH leads butter

DMK Deutsches Milchkontor GmbH led butter in Macedonia in 2018 with a moderately decreasing value share. The strength of the company’s most notable butter brands, Oldenburger and Milram, is responsible for the high company and brand ranking.

Domestic companies increase their presence led by IMB Mlekara Bitola

In 2018, domestic companies continued to increase their presence within butter and spreads. Thanks to the new launch of Bitolski Puter butter brand by IMB Mlekara Bitola ad, domestic companies doubled their combined value share in 2018 and became poised to compete ably against the top five players.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in North Macedonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in North Macedonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in North Macedonia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in North Macedonia?
What are the major brands in North Macedonia?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Packaged Food in Macedonia - Industry Overview

EXECUTIVE SUMMARY

Packaged food continues to record stable growth in 2018

Health, wellness and convenience are the major trends impacting packaged food

All top five leaders in packaged food are domestic companies

Traditional grocers dominate but modern grocers increase their share

Focus on innovation and convenience to be the driving forces of future growth

FOODSERVICE

Sales to Foodservice

Foodservice sales remain stable as they receive a welcome boost from inbound tourism arrivals
No profiled manufacturers exist that specialise in foodservice in Macedonia
Foodservice forecast period volume sales growth to be slightly slower

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 8 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 9 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 11 Penetration of Private Label by Category: % Value 2013-2018
Table 12 Distribution of Packaged Food by Format: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format and Category: % Value 2018
Table 14 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Butter and Spreads in Macedonia

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Executive Summary

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PROSPECTS

Despite the European butter crisis domestic consumption and unit prices remain stable

Butter blends are increasingly popular while some brands see increased unit prices

Butter continues to gain a good reputation amid increased domestic production

COMPETITIVE LANDSCAPE

Dijamant AD leads butter and spreads and margarine and spreads

DMK Deutsches Milchkontor GmbH leads butter

Domestic companies increase their presence led by IMB Mlekara Bitola

Overview

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Overview

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Table of Contents

Packaged Food in Macedonia - Industry Overview

EXECUTIVE SUMMARY

Packaged food continues to record stable growth in 2018

Health, wellness and convenience are the major trends impacting packaged food

All top five leaders in packaged food are domestic companies

Traditional grocers dominate but modern grocers increase their share

Focus on innovation and convenience to be the driving forces of future growth

FOODSERVICE

Sales to Foodservice

Category Data

MARKET DATA

SOURCES

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Megatrends

Country Report

Butter and Spreads in Macedonia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Despite the European butter crisis domestic consumption and unit prices remain stable

Butter blends are increasingly popular while some brands see increased unit prices

Butter continues to gain a good reputation amid increased domestic production

COMPETITIVE LANDSCAPE

Dijamant AD leads butter and spreads and margarine and spreads

DMK Deutsches Milchkontor GmbH leads butter

Domestic companies increase their presence led by IMB Mlekara Bitola

Overview

Why buy this report?

Samples

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Packaged Food in Macedonia - Industry Overview

EXECUTIVE SUMMARY

Packaged food continues to record stable growth in 2018

Health, wellness and convenience are the major trends impacting packaged food

All top five leaders in packaged food are domestic companies

Traditional grocers dominate but modern grocers increase their share

Focus on innovation and convenience to be the driving forces of future growth

FOODSERVICE

Sales to Foodservice

Category Data

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

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