Cadbury Plc in Packaged Food

Company Profile

About This Report

Jan 2009

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Cadbury Plc in Packaged Food

Euromonitor International's report on Cadbury Plc delivers a detailed strategic analysis of the company's business, examining its performance in the Packaged food market and the global economy.

Company and market share data provide a detailed look at the financial position of Cadbury Plc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Cadbury Plc.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Cadbury Plc provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Packaged food research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Strategic Evualuation

Key Company Facts

Strategic Evaluation

SWOT – Cadbury Plc
Key Strategic Objectives and Challenges
Mergers, Margins and Ethics

Competitive Positioning

Performance vs. Global Packaged Food Market
Competitive Landscape
Cadbury in the Global Context
Hershey – A Real Opportunity?
Big Brands, Big Markets

Market Assessment

Brightest Prospects in Emerging Regions
Building Brands in New Categories
Growth Opportunities in Snack Bars
Brand Leveraging Opportunity in Ice Cream
Flavoured Powder Milk Drinks Dominate Dairy Offer

Confectionery Opportunities

Potential Beyond Core Region
A Major Player in All Areas
Diverse Opportunities in Chocolate
Meeting Demand in a Difficult Economic Climate
Growth Potential in Gum
Developing Functionality in Confectionery

Brand Strategy

Investing in Focus Brands
Strong Performance for Cadbury’s Largest Brand
Moving Beyond Chocolate
Flagship Sugar Confectionery Brand

Recommendations

Responding to Competition and Constraints