After experiencing the strongest drop in value sales in consumer foodservice in 2020, cafés/bars registered another significant drop in 2021, the second year of the pandemic. The reason for this was the strong decline in value sales in cafés and specialist coffee and tea shops, while bars/pubs along with the minor juice/smoothie bars category registered some growth.
Juice/smoothie bars was able to register a small plus in 2021 thanks to the fact that its main season, the warmer spring and summer months, was least affected by any lockdown measures in Austria. In addition, this channel is characterised by a very high share of takeaway which allows these outlets to remain open throughout most of the year.
In early 2021, TQSR Group acquired Coffeeshop Company which had shrunk from 38 to 10 outlets in Austria since 2013 (plus around 150 outlets abroad). TQSR referred to the brand as a profitable and modern coffee shop which it aims to modernise in a targeted manner, especially with respect to digitalisation and expansion in Austria and internationally.
Overall, cafés/bars in Austria is expected to see strong recovery in 2022 when compulsory COVID-19 vaccination is planned to come into force, and then to ultimately surpass pre-pandemic (2019) value sales in 2023 (in current value terms). While this overall trend is also reflected in the forecast for cafés, specialist coffee and tea shops and juice/smoothie bars, growth of cafés/bars will be hindered by bars/pubs which will is likely to remain affected longer by consumer reluctance and possibly by some pandemic-related restrictions.
It remains to be seen to what extent cafés and specialist coffee and tea shops in Austria will suffer under stronger competition from bakeries. Bakeries have been able to stay open during the pandemic (although not their eat-in foodservice areas) and have therefore been a popular source at least for takeaway.
Several leading brands in cafés (eg Testa Rossa, Segafredo, Aida) were looking for new franchisees at the end of the review period, but they are unlikely to see notable expansion in the next few years. The lone, notable domestic bar concept looking for expansion through franchising remained Segabar which decreased from seven to five outlets during the pandemic in the Salzburg and Innsbruck areas.
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Understand the latest market trends and future growth opportunities for the Cafés/Bars industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This category encompasses all establishments where the focus is on drinking (either alcoholic or non-alcoholic beverages). While a wide variety of snacks and full meals are offered, it is not uncommon for consumers to only order a drink. As a general rule, establishments deriving 50% of their income or more from the sale of drinks are included here.See All of Our Definitions
This report originates from Passport, our Cafés/Bars research and analysis database.
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