In the second half of 2021, Brazil enjoyed a relatively fast-paced vaccination programme. As a result, quarantine restrictions were gradually lifted or made more flexible, which ultimately benefited indulgence-related services such as consumer foodservice.
Amidst a scenario of economic uncertainty, after negative real GDP growth in 2020, and soaring inflation rates in 2020 and 2021 putting pressure on food prices, consumers were still reluctant to spend on indulgences. Even though Brazilians were eager for leisure and indulgence after a prolonged period of social distancing and quarantine restrictions, such an unfavourable macroeconomic scenario, associated with the decrease in total levels of consumer income, made consumers think twice before going to bars/pubs to socialise.
Cafés/bars increased their online presence during the pandemic, joining online food delivery platforms and engaging more closely with customers on social media. However, cafés/bars rely heavily on their experiential appeal, characterised by gatherings of people, plates of finger foods, snacks or desserts, and the consumption of beverages, amongst other experiences that cannot easily be reproduced at home.
Consumers’ behaviour towards online ordering has changed permanently along with the COVID-19 pandemic. In the past, it was only an alternative worthy of consideration for ordering full meals at the weekend.
Different digital solutions are expected to be integrated into online ordering in the forecast period. One example is the fact that the Brazilian Association of Bars and Restaurants is coordinating the development and launch of Open Delivery, a delivery solution developed over a single, open programming code to integrate different delivery apps into one single platform.
Even with the rapid pace of vaccination in Brazil in the second half of 2021, some consumers are still reluctant to contract COVID-19, given the emergence of new variants and sub-variants. Therefore, despite Brazilians’ eagerness to resume their leisure activities and indulge themselves with travel, foodservice and entertainment, cafés/bars will continue to have to endure restrictions on their operations, such as distancing between counters and tables, as well as operating with reduced capacity.
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This category encompasses all establishments where the focus is on drinking (either alcoholic or non-alcoholic beverages). While a wide variety of snacks and full meals are offered, it is not uncommon for consumers to only order a drink. As a general rule, establishments deriving 50% of their income or more from the sale of drinks are included here.See All of Our Definitions
This report originates from Passport, our Cafés/Bars research and analysis database.
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