A difficult 2020 for cafés/bars in general due to COVID-19 gave way to a mixed recovery for 2021. The high vaccination rate achieved by Chile over 2021 meant that the restrictions in place during most of 2020 and 2021, as well as enforced city-wide quarantines, began to ease, with reduced limitations on movement and a transition towards individual responsibility and controlled capacity in closed and open spaces, to help enforce social distancing.
Online ordering continued to help cafés/bars to recover during 2021, especially specialist coffee and tea shops, which were able to leverage the rise of app ordering, as well as the reopening of physical outlets, as a way of making strong strides in offering a truly omnichannel experience so that consumers could find a channel that best responded to their ever-changing needs. The use of third party delivery apps, as well as own-managed apps and online ordering with pick-up, means that Chileans can now enjoy their favourite food and drinks in a fast and convenient way.
Leveraging partnerships has been established as a way to expand the consumer base, with some great examples being developed in Chile over 2021. Starbucks led the way in taking account of new dietary needs and concerns in the products it offers.
Cafés/bars is set to continue to show signs of recovery, as venues reopened over the course of 2021, and now enjoy higher capacity limits. Cafés and specialist coffee and tea shops will particularly benefit from this, as these places are in good locations for socialisation amongst Chileans who have not seen each other for a while.
With more and more people conscious of limiting their impact on the environment, and forming new relationships with food and dietary preferences, cafés/bars will need to continue to innovate and incorporate solutions that touch on these areas in the forecast period. While brands have launched vegan and vegetarian options, more remains to be done to offer options not only to these consumers, but to all consumers looking to have more information regarding the ingredients in foods.
The rethinking of locations will be key for cafés/bars. Independent players benefited over the last year from their mostly standalone locations, which were valued by consumers who needed to eat on-the-go as work and school returned to more normal patterns.
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Cafés/Bars
This category encompasses all establishments where the focus is on drinking (either alcoholic or non-alcoholic beverages). While a wide variety of snacks and full meals are offered, it is not uncommon for consumers to only order a drink. As a general rule, establishments deriving 50% of their income or more from the sale of drinks are included here.
See All of Our DefinitionsThis report originates from Passport, our Cafés/Bars research and analysis database.
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