In the major cities of Colombia, the opening of dance bars did not take place until May 2021. Pubs had been able to open since 2020, operating until 1am, as long as they offered food, since the only ones that had operating permits were gastrobars.
Tostao has managed to find an injection of capital after declaring itself bankrupt under Chapter 11. Under the restructuring law, Tostao found an investment partner in Postobón (the largest soft drinks bottler in Colombia), which implies a complete restructuring of the business.
Although, a decade ago, fruit bar franchises were a growing proposition, the rise of these drinks has moved to a more specific offer, with the stores with the highest yields being established in universities, near areas of exercise and offices. The resultant character of the category meant that its performance was strongly affected by the pandemic, since these outlets were closed and, by the end of 2021, they had not managed to normalise their traffic.
The Land Management Plan proposed by the mayor of Bogotá raises the possibility of opening new night districts in Colombia’s capital city, which would expand the possibilities for the pubs and bars category. Although the proposal is still under discussion at the time of writing, the development of night-time economies, as the economic engine of the city, looks like an increasingly important option for driving economic recovery.
Over the past decade, Colombia’s breweries have worked to increase the average ticket in beer consumption through the development of a broader, more premium-orientated offer and a more educated consumer. As a result, price ceased to be the primary determining factor for a consumer who had become more aware of issues of quality, diversity, health, and sustainability.
The shift to working from home during the period of lockdown is likely to have a lasting impact on working practices, with many people continuing to work remotely, at least part of the time, once the threat from COVID-19 has diminished. The necessary technologies and routines are now in place and many companies and employees have come to appreciate the benefits of remote working.
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Understand the latest market trends and future growth opportunities for the Cafés/Bars industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This category encompasses all establishments where the focus is on drinking (either alcoholic or non-alcoholic beverages). While a wide variety of snacks and full meals are offered, it is not uncommon for consumers to only order a drink. As a general rule, establishments deriving 50% of their income or more from the sale of drinks are included here.See All of Our Definitions
This report originates from Passport, our Cafés/Bars research and analysis database.
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