Mandated closures during the lockdown in the beginning of the year and the COVID-19 vaccine pass requirement negatively affected cafés/bars in 2021. Cafés/bars already suffered a decline in transactions after the terrorist attacks in Paris in 2015 and the yellow vests protests in 2019.
Chained specialist coffee and tea shops emerged the least severely impacted by the mandated closures in COVID-19 in 2021, showing around half the impact of the drop seen in cafés/bars overall. This is thanks to the relative immaturity of globally renowned names such as Starbucks (Starbucks Coffee France SAS) and McCafé (McDonald's France SA), or the local chain Columbus Café (Colombus Développement, Sarl), thus still giving opportunities for strong growth overall; alongside the fact that, unlike independent cafés/bars, chained specialist coffee and tea shops have strong financial support and the power of multinational marketing.
Groupe Bertrand CHR maintains its narrow lead in the highly fragmented category of cafés/bars in 2021, thanks to its top Au Bureau brand. However, the player has been stopped in its tracks of conquest of the French environment of Anglo-Irish pubs in 2020.
The outlook for cafés/bars in France is uncertain. Firstly, the emergence of the Omicron variant led health authorities to impose new restrictions in the beginning of 2022, notably imposing a vaccine pass requirement for cafés and bars.
Some concepts are expected to encounter more difficulties than others over the forecast period. For example, the niche of juice/smoothie bars could suffer from declining consumer traffic due to the disaffection for hypermarkets.
Like many other cafés/bars, Starbucks focused more on takeaway sales during the COVID-19 pandemic and the digitalisation of its activity. Initially, the company had planned to implement an online ordering strategy between 2023 and 2025.
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This category encompasses all establishments where the focus is on drinking (either alcoholic or non-alcoholic beverages). While a wide variety of snacks and full meals are offered, it is not uncommon for consumers to only order a drink. As a general rule, establishments deriving 50% of their income or more from the sale of drinks are included here.See All of Our Definitions
This report originates from Passport, our Cafés/Bars research and analysis database.
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