The business focus of Indonesia’s cafés, specialist coffee, and tea shops and juice/smoothie bars shifted dramatically as the COVID-19 situation unfolded. Many of these businesses had previously relied heavily on dine-in customers for revenue as many of these outlets are positioned as hangouts for friends.
The preferences of Indonesian consumers have traditionally been heavily influenced by price promotions. Thus, introducing price strategies has been one of the most effective ways to boost demand and shape consumer behaviour in the country.
Despite consumers remaining wary of dining-in at café/bars throughout the first two years of the pandemic, having a unique atmosphere within the outlet remains vital to securing customers. Stand-alone outlets (those not in shopping malls) and those on the outskirts or far from the city centre have been seeing higher demand, especially after the relaxation of the PPKM restrictions.
Unlike most other consumer foodservice channels, the full value sales recovery of café/bars is expected to take only one or two years. This is possible because the category has proven itself to be more resilient to the effects of the pandemic, with multiple new brands (both chains and independents) entering the market in the last couple of years.
Although the addition of café/bar outlets decelerated during the pandemic, it is estimated that in the forecast period, the number of café outlets, especially specialist coffee venues, will continue to grow significantly. The large customer base for coffee lovers is the main reason behind this with consumers increasingly seeking to try new, rich tastes or find a quirky independent outlet to socialise in with friends.
One new strategy that was a surprise hit in cafés/bars during the pandemic was the purchase order (PO) system. This was employed by many of the independent players that comprise most operators in café/bars.
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Understand the latest market trends and future growth opportunities for the Cafés/Bars industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Cafés/Bars
This category encompasses all establishments where the focus is on drinking (either alcoholic or non-alcoholic beverages). While a wide variety of snacks and full meals are offered, it is not uncommon for consumers to only order a drink. As a general rule, establishments deriving 50% of their income or more from the sale of drinks are included here.
See All of Our DefinitionsThis report originates from Passport, our Cafés/Bars research and analysis database.
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