In 2021, there was a strong rebound from the slump in sales following the closure and subsequent restrictions on the operations of cafés/bars due to the Coronavirus (COVID-19) crisis in 2020. However, it should be noted that foodservice current value sales had been falling, if moderately, in the pre-pandemic period in bars/pubs and cafés, although juice/smoothie bars recorded fast growth in the review period up to 2020.
The use of digital channels was a growing trend in Italy in 2021, not only for cafés/bars, but also for consumers. This was especially the case in relation to digital payments, which were often preferred by new, as well as existing, users.
In 2021, Just Eat opened hubs in Italy, starting with Milan and Rome. In these major Italian cities, the British online food order and delivery service company provided its riders with the possibility to use Just Eat mopeds and electric bicycles.
Delivery companies are expected to continue to develop and grow their presence and importance in cafés/bars in Italy over the forecast period. They are set to broaden their coverage of the Italian territory and enter into agreements with an increasing number of cafés/bars in the short to medium term.
Players in cafés/bars aim to see that the rebound in out-of-home consumption, following the slump recorded during the pandemic, leads foodservice value sales exceed the 2019 level. This goal is projected to be realised by 2024 at constant 2021 prices, with chained cafés/bars expected to be slightly faster to recover than independent cafés/bars.
Foodservice of the future is primed to welcome technology. In 2021, there was growing adoption of home automation and the presence of sensors inside cafés/bars.
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Understand the latest market trends and future growth opportunities for the Cafés/Bars industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cafés/Bars industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category encompasses all establishments where the focus is on drinking (either alcoholic or non-alcoholic beverages). While a wide variety of snacks and full meals are offered, it is not uncommon for consumers to only order a drink. As a general rule, establishments deriving 50% of their income or more from the sale of drinks are included here.See All of Our Definitions
This report originates from Passport, our Cafés/Bars research and analysis database.
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