In 2021, the number COVID-19 cases continued to surge, especially in the middle of the year, recording the highest number of cases in August. The Japanese government declared a state of emergency for prefectures in which COVID-19 cases were especially high, such as Tokyo and Osaka.
In the review period sustainability became a key growth concept in Japan, following rising concerns about and awareness of the environment. This was largely due to a push from the government on Sustainable Development Goals (SDGs), including the goal of becoming a carbon-neutral society by 2050, and actions by various manufacturers, retailers and foodservice players.
With the unfavourable business conditions during COVID-19, and uncertainty about the future, various changes in business models were observed by cafés/bars. The most noticeable change was from Watami Co Ltd, which was known for operating various businesses in bars/pubs, such as Watami and Za Watami.
With the prolonged impact of COVID-19 and the uncertain future, companies have become more accepting of teleworking. While it cannot be said for all business types, it is expected that this shift from working in the office to working at home will continue, and take root in the business culture in Japan.
As consumers in Japan are becoming more accustomed to takeout and home delivery, and staying at home in general, it will be a challenge to bring consumers back to stores even after COVID-19 conditions improve, as their consumption habits changed significantly at the end of the review period. Furthermore, with the development of logistics and the availability of online ordering, consumers are able to order almost anything and have it delivered to their doorstep.
Even before COVID-19, forced drinking was a concerning issue in Japan, whereby people were pushed to drink more than they wanted during drinking parties known as Nomikai, or even during work-related drinking occasions. With COVID-19 reducing such occasions and giving the opportunity for many people to rethink their drinking habits, people are taking more ownership and respecting drinking in general, and the “unspoken rules” and traditional Japanese drinking culture have been re-examined.
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Understand the latest market trends and future growth opportunities for the Cafés/Bars industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This category encompasses all establishments where the focus is on drinking (either alcoholic or non-alcoholic beverages). While a wide variety of snacks and full meals are offered, it is not uncommon for consumers to only order a drink. As a general rule, establishments deriving 50% of their income or more from the sale of drinks are included here.See All of Our Definitions
This report originates from Passport, our Cafés/Bars research and analysis database.
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