In 2021, some nightlife establishments (which include clubs, karaoke, pubs, and bars without food licences) managed to resume operations by applying for food and beverage licences or shifting to different activities that abided by government regulations. Although a pilot programme was introduced to support nightlife in Singapore, certain limitations were enforced.
Operators of bars/pubs are becoming increasingly creative in terms of menu offer and events to attract customers. Since bars/pubs, which traditionally, heavily rely on footfall, were negatively impacted by restricted capacity during the pandemic, nightlife operators have adapted their offer to address consumers' changing lifestyles.
Although cafés/bars witnessed improving sales in 2021 compared to the declines of 2020, footfall remained lower than pre-pandemic levels as many consumers continued to work remotely, especially those who were located within business districts. Therefore, most specialist coffee shops and cafés launched takeaway snacks and kits to allow consumers to enjoy in the comfort of their own home.
A number of establishments which traditionally have a nightlife appeal were closed due to restrictions imposed by the government in 2020, and although authorities attempted to introduce a pilot scheme for nightclubs, it produced negative feedback due to excessive demands for operators. In addition, many bars were unable to participate in the pilot programme, as it required additional essential measures such as CCTV, queue poles, and sanitising equipment to reopen.
Since the 2-month Circuit Breaker was introduced in 2020 to control the spread of the virus, demand for comfort food has rapidly grown, and remained a relevant trend in 2021 as consumers continued to seek comfort food and locations that allowed them to work remotely. Therefore, many cafés started to offer menus to address this demand, such as the famous burnt cheesecake menu offered by Queic or Cafe Kreams which serves Dalgona coffee in Singapore.
Collaborations within the food and beverage space is another growing trend, and one that is also taking into account the increasing demand for meat -or dairy-free alternatives leading to an increasing number of cafés in Singapore offering vegan menus. For example, Starbucks now offers a wider range of meat-free options on its menu, such as Meatless Beef Wrap.
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This category encompasses all establishments where the focus is on drinking (either alcoholic or non-alcoholic beverages). While a wide variety of snacks and full meals are offered, it is not uncommon for consumers to only order a drink. As a general rule, establishments deriving 50% of their income or more from the sale of drinks are included here.See All of Our Definitions
This report originates from Passport, our Cafés/Bars research and analysis database.
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