During the outbreak of COVID-19 in 2020, bars/pubs were required to stop serving alcohol from 22.00hrs.
Cafés was not hit as hard by the pandemic as many other foodservice venues in Sweden, since these outlets were not impacted by restrictions on opening hours, and takeaway services were a way for café owners to continue serving consumers while limiting contact and social interactions. As such, cafés recorded a slower value decline compared with bars/pubs in 2020.
Cafés/bars remained a very fragmented channel in 2021, with the smallest players, included under “others”, accounting for most sales. Nevertheless, Espresso House Sweden maintained its lead in cafés/bars in value terms in 2021, and saw a small increase in its share for yet another year.
As the COVID-19 situation improves and consumers feel more confident socialising in public once more, it is expected that cafés/bars will see dynamic double-digit current value growth rates in the first part of the forecast period, with sales returning to the pre-pandemic level by 2023. Cafés/bars are expected to focus on specialisation, offering niche concepts to attract consumers.
Despite the strong sales decline seen in 2020, bars/pubs is set to remain the dominant category within cafés/bars, in particular independent bars/pubs. The strongest recovery for bars/pubs is expected to be seen in 2022, as vaccination rates increase, which will allow consumers to have the confidence to return to their normal lives.
As the café and coffee culture continues to develop in Sweden, and consumers spend more time in cafés socialising, working or studying, sales are expected to rise in the forecast period. In addition, the return of tourists to Sweden will boost growth, with demand from the rising number of tourists enabling healthy sales.
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This category encompasses all establishments where the focus is on drinking (either alcoholic or non-alcoholic beverages). While a wide variety of snacks and full meals are offered, it is not uncommon for consumers to only order a drink. As a general rule, establishments deriving 50% of their income or more from the sale of drinks are included here.See All of Our Definitions
This report originates from Passport, our Cafés/Bars research and analysis database.
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