Pubs and bars in Bangkok and some provinces remained closed for several months from April 2021, with some not being allowed to open at the time of writing, because of a major COVID-19 cluster deriving from pubs in Bangkok. This situation has had a dramatic impact on sales in the pubs and bars segment.
The chained specialist coffee and tea shops channel recorded a positive performance in 2021 driven in part by an increase in sales at coffee stores in service stations, which became the hub for home delivery over July and August when the Thai Government forced consumer foodservice outlets inside department stores to close down. Café Amazon notably reported a 15% rise in revenue over the first half of 2021 compared with the same period of the previous year.
As in limited-service restaurants, the absence of international tourists has been felt strongly in cafés/bars. Many cafés have historically largely focused on targeting foreign visitors.
A few chained specialist coffee and tea shops players are expected to continue to develop cashless stores in the forecast period. While reducing the risk of viral transmission has played an important part in driving up acceptance of cashless technologies during the COVID-19 crisis, the longer-term move to cashless payment is being driven by the convenience provided to both players and consumers and, importantly, the potential for data collection that can be utilised in the refinement of business strategies and monetised.
The major chained specialist coffee and tea shops players are expected to diversify their store networks as they look to adapt to the significant changes characteristic of the post-COVID-19 market and maximise their capacity to reach consumers. For example, Starbucks has a plan to build different types of outlet platforms, including Starbucks Reserve, drive-through, 24 hour and cashless formats.
Despite the importance of nightlife in Thailand, the recovery of bars and pubs is expected to be slow during the forecast period. A number of factors are set to impede the category’s revival, including continued consumer concerns about exposure to the SARS-CoV-2 virus, increased budget-consciousness resulting from the economic impact of efforts to contain COVID-19, and the slow return of international tourists.
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This category encompasses all establishments where the focus is on drinking (either alcoholic or non-alcoholic beverages). While a wide variety of snacks and full meals are offered, it is not uncommon for consumers to only order a drink. As a general rule, establishments deriving 50% of their income or more from the sale of drinks are included here.See All of Our Definitions
This report originates from Passport, our Cafés/Bars research and analysis database.
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