Bars/pubs are considered to have the highest risk of COVID-19 transmission, due to the high density of customers in one area, and the long time that people usually spend in these outlets. As such, the government banned the operation of bars/pubs for the longest time in the whole consumer foodservice industry.
Learning from their experience in 2020, many players in specialist coffee and tea shops adopted new strategies and were able to maintain their businesses despite the new wave of COVID-19. In 2021, The Coffee House launched canned milk coffee, which is sold in its own outlets, and also in many other online and offline retailers.
With the rise of the delivery and takeaway trends, many players also opened new outlets with a smaller size or in kiosk format to reduce their rental costs, whilst still maintaining outlet expansion to offer customers more convenience. This especially applied to some bubble tea shops, as the main target customers are young consumers who are more price-sensitive.
Vietnam has a strong coffee culture, with people enjoying hanging out in a coffee shop for a chat. Bubble tea shops are also still trendy amongst students and younger consumers.
During the long lockdown in 2021, independent players appear to have gained an advantage over chained players. While chained players are usually more rigid and structured, independent players are more flexible and adaptable to the fast-changing environment and government regulations.
Health trends continue to be prominent in Vietnam. They also become more diverse in 2021, and this is expected to continue over the forecast period.
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Understand the latest market trends and future growth opportunities for the Cafés/Bars industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cafés/Bars
This category encompasses all establishments where the focus is on drinking (either alcoholic or non-alcoholic beverages). While a wide variety of snacks and full meals are offered, it is not uncommon for consumers to only order a drink. As a general rule, establishments deriving 50% of their income or more from the sale of drinks are included here.
See All of Our DefinitionsThis report originates from Passport, our Cafés/Bars research and analysis database.
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