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Company Profile
Campari Milano Spa, Davide in Spirits and Wine
Feb 2016
US$570Added to Cart
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About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
In 2015 and 2016, Campari sold off a number of non-core assets in order to refocus on its core high-margin spirits brands, which are facing a rapidly evolving and challenging competitive landscape. This profile analyses the company’s efforts to develop its portfolio in response to threats such as the rise of ultra-premium products and craft distillers, and examines the growth opportunities available in key markets.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Euromonitor International's report on Campari Milano SpA, Davide delivers a detailed strategic analysis of the company's business, examining its performance in the Alcoholic Drinks market and the global economy.
Company and market share data provide a detailed look at the financial position of Campari Milano SpA, Davide, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Campari Milano SpA, Davide.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWOT analysis of Campari Milano SpA, Davide provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research You Can Trust:
Euromonitor International's company profile reports are written by our Alcoholic Drinks research team, a dedicated group of analysts that knows the industry inside and out.
Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
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Reports are delivered in PDF format and can be downloaded from your online account immediately after purchase.
Want to find out more about this report?
Request more informationTable of Contents
Scope of the report
Scope
Strategic Evaluation
Key company facts
Financial performance in 2014
Growth despite emerging market weakness in 2015
Strategic E valuation
SWOT: Campari Milano SpA, Davide
Strategic challenges and objectives
Competitive Positioning
Acquisition plays key role in expansion
Asia Pacific plays key role in leaders’ growth
Consolidation process continues
North American players lead
Tradition and discounting militate against consolidation
Market Assessment
Expansion in the Americas
Portfolio provides opportunities for expansion across regions
Acquisitions strengthen position in key categories
Geographic and Category Opportunities
Campari extends global lead in liqueurs
Geographic and Category O pportunities
Strengthening position in key bitters markets
Struggling to tap into cream - based liqueurs growth
Skyy Vodka struggling in core market
Appleton rum sees volumes fall in key markets
Wild Turkey losing out to upmarket and craft brands
Geographic and Category opportunities
Canadian whisky acquisition in tune with demand trends
Lacking brand power in Scotch
Bringing Brazil more into line with international offer
Falling volumes in other sparkling wine
Losing out to smaller players in vermouth
Brand Strategy
Brand performances support strategic shift
Craft and digital changing brand development
O perations
Production and distribution
Recommendations
Work needed to exploit growth opportunities
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
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Complete Catalogue
Company Reports
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- Accolade Wines Ltd in Wine | Oct 2014
- Anadolu Group in Beer | Oct 2013
- Anheuser-Busch InBev in Beer | Aug 2019
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- Bacardi & Co Ltd in Spirits and Wine | Sep 2016
- Beam Inc in Spirits | Sep 2013
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- Campari Milano SpA, Davidein Spirits and Wine | Sep 2016
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- Constellation Brands Inc in Alcoholic Drinks | Jan 2017
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- Diageo Plc in Wine | Jan 2015
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