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Company Profile
Campari Milano SpA, Davidein Spirits and Wine
39 pages, Sep 2016
US$570
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About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
2016 saw Campari continue its strategic refocusing on high-margin spirits brands through the acquisition of Grand Marnier and the divestment of non-core business, Casoni Fabbricazione Liquori. This profile analyses the effectiveness of this strategy and the challenges the company faces in nurturing its expanded spirits portfolio in light of its growing focus on the US market and developments such as the rise of craft spirits.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Download the full company profile: L'Oréal Company Profile - SWOT Analysis
Download the full company profile: Coca-Cola Company Profile - SWOT Analysis
Download the full company profile: Procter & Gamble Company Profile - SWOT Analysis
Euromonitor International's report on Campari Milano SpA, Davide delivers a detailed strategic analysis of the company's business, examining its performance in the Spirits market and the global economy.
Company and market share data provide a detailed look at the financial position of Campari Milano SpA, Davide, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Campari Milano SpA, Davide.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWOT analysis of Campari Milano SpA, Davide provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research You Can Trust:
Euromonitor International's company profile reports are written by our Spirits research team, a dedicated group of analysts that knows the industry inside and out.Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
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Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.Want to find out more about this report?
Request more informationTable of Contents
Introduction
Scope
Strategic Evaluation
Key company facts
Financial performance in 2015
Organic growth in H1 2016
SWOT: Campari Milano SpA, Davide
Strategic challenges and objectives
Competitive Positioning
Outpacing global spirits market
Asian markets a key influence on leading players’ performances
Geographic and portfolio expansion fuelling consolidation
E&J Gallo maintains global lead
Evolving conditions supporting gradual consolidation
Market Assessment
Acquisitions reducing reliance on native region
Core markets dominate
Acquisitions provide broad platform for growth
Market and Category Assessment
Global leader in liqueurs
Aperol’s expansion opens up opportunities
Soft drivers playing contrasting roles in bitters
Grand Marnier strengthens US liqueurs presence
Limited potential in cream-based liqueurs
Skyy expands, but faces challenges in core market
Appleton repositioning has positive impact
Responding to evolving demand in bourbon
Forty Creek at the forefront of craft trend
A weak Scotch offer
Shifting emphasis in Brazilian operations
Craft-orientated innovation in vermouth
Poor performance in other sparkling wine
Brand Strategy
Focusing on global priority brands
Responding to changing consumer sensibilities
Operations
Operational developments
Recommendations
Need to focus on consolidation and coherence
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
Company Reports
- Asahi Group Holdings Ltd in Alcoholic Drinks | Nov 2013
- Bacardi & Co Ltd | Sep 2018
- Bacardi & Co Ltd in Spirits and Wine | Sep 2016
- Beam Inc in Spirits | Sep 2013
- Brown-Forman Corp in Spirits | Oct 2018
- Campari Milano Spa, Davide in Spirits and Wine | Feb 2016
- Constellation Brands Inc in Alcoholic Drinks | Jan 2017
- Diageo in Spirits | Sep 2015
- Diageo Plc in Beer | Oct 2015
- Diageo Plc in Spirits | Oct 2018
- Diageo Plcin Spirits | May 2016
- Distell Group Ltd in Alcoholic Drinks | Mar 2016
- Edrington Group in Spirits | Nov 2014
- Gruppo Campari | Dec 2018
- Kirin Holdings Co Ltd in Beer | Nov 2015
- PernodRicardGroupe in Spirits | Oct 2018
- PernodRicardGroupe in Wine | Oct 2016
- Rémy Cointreau Group in Spirits | Dec 2016
- Suntory Holdings Ltd in Spirits | Dec 2018
- UB Group in Spirits | Nov 2013
- William Grant & Sons in Spirits | Nov 2016
- William Grant & Sons Ltd in Spirits | Oct 2014
Complete Catalogue
Company Reports
- Asahi Group Holdings Ltd in Alcoholic Drinks | Nov 2013
- Bacardi & Co Ltd | Sep 2018
- Bacardi & Co Ltd in Spirits and Wine | Sep 2016
- Beam Inc in Spirits | Sep 2013
- Brown-Forman Corp in Spirits | Oct 2018
- Campari Milano Spa, Davide in Spirits and Wine | Feb 2016
- Constellation Brands Inc in Alcoholic Drinks | Jan 2017
- Diageo in Spirits | Sep 2015
- Diageo Plc in Beer | Oct 2015
- Diageo Plc in Spirits | Oct 2018
- Diageo Plcin Spirits | May 2016
- Distell Group Ltd in Alcoholic Drinks | Mar 2016
- Edrington Group in Spirits | Nov 2014
- Gruppo Campari | Dec 2018
- Kirin Holdings Co Ltd in Beer | Nov 2015
- PernodRicardGroupe in Spirits | Oct 2018
- PernodRicardGroupe in Wine | Oct 2016
- Rémy Cointreau Group in Spirits | Dec 2016
- Suntory Holdings Ltd in Spirits | Dec 2018
- UB Group in Spirits | Nov 2013
- William Grant & Sons in Spirits | Nov 2016
- William Grant & Sons Ltd in Spirits | Oct 2014