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Company Profile

Campbell Soup Co in Packaged Food

Dec 2015

US$570

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While Campbell is mostly associated with soup, especially shelf stable soup, the group is diversifying into higher growth categories through other brands, notably Arnott’s and Pepperidge Farm in biscuits, and is also present in bread and cooking sauces. Campbell’s geographic reach is focused on North America and Australasia, although it also operates in Asia Pacific and Latin America. Campbell seeks to improve its health and wellness credentials with Plum Organics, and has launched organic soup

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Euromonitor International's report on Campbell Soup Co delivers a detailed strategic analysis of the company's business, examining its performance in the Packaged food market and the global economy.

Company and market share data provide a detailed look at the financial position of Campbell Soup Co, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Campbell Soup Co.

This report examines:

Company share by region and sector
Brand portfolio
New product developments
Marketing and distribution strategies

A detailed SWOT analysis of Campbell Soup Co provides strategic intelligence on:

Strengths and weaknesses
Category and country opportunities for growth
Challenges and threats from current competition and future prospects
Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Packaged food research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Scope of the Report

Scope

Strategic Evaluation

Key company facts

Annual results: Profits hit by sales stagnation and exchange rates

Q1 2016 results: Lower costs drive profit growth despite fall in sales

SWOT analysis

Strategic objectives and challenges

Competitive Positioning

Low growth due to reliance on mature categories in North America

A medium-sized player with larger direct global competitors

Market Assessment

Global reach highly geared towards North America and Australasia

Patchy global presence covering only a few emerging markets

Strong focus on soup and biscuits, with soup losing its prominence

Beyond soup: Makes gains in biscuits and diversifies into baby food

Soup

Reliance on the US undermines growth but UHT soup a bright spot

US: Erosion of Campbell’s lead despite gains with organic range

Shelf stable soup: Campbell a global leader in low growth category

Challenges due to low share in key markets outside North America

Depends on shelf stable soup; lacks presence in key growth areas

Challenges to rejuvenate soup and attract young US consumers

Biscuits

Australia and the US: New flavours to retain competitive edge

Australia and North America dominate sales despite gains in Asia

Other Packaged Food Categories

Sauces, dressings and condiments: US cooking sauces recovery

Solid position in the US; presence in Mexico gives growth potential

Baby food and fruit snacks : High growth niche with Plum Organics

Brand Strategy

Brand portfolio relies on heritage brands in mature environments

Campbell’s seeks to diversify to offset core category stagnation

Pepperidge Farm: Focusing on health properties to maintain growth

Arnott’s: Resilient performance helped by flavour innovations

Operations

I mplementing zero-based budgeting under cost-cutting programme

Recommendations

Diversification, premiumisation and presence in emerging markets

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Megatrends

Company Profile

Campbell Soup Co in Packaged Food

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About This Report

New Report Guarantee

Samples

Overview

Why buy this report?

This report examines:

A detailed SWOT analysis of Campbell Soup Co provides strategic intelligence on:

Research You Can Trust:

Delivery format

Want to find out more about this report?

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Annual results: Profits hit by sales stagnation and exchange rates

Q1 2016 results: Lower costs drive profit growth despite fall in sales

SWOT analysis

Strategic objectives and challenges

Competitive Positioning

Low growth due to reliance on mature categories in North America

A medium-sized player with larger direct global competitors

Market Assessment

Global reach highly geared towards North America and Australasia

Patchy global presence covering only a few emerging markets

Strong focus on soup and biscuits, with soup losing its prominence

Beyond soup: Makes gains in biscuits and diversifies into baby food

Soup

Reliance on the US undermines growth but UHT soup a bright spot

US: Erosion of Campbell’s lead despite gains with organic range

Shelf stable soup: Campbell a global leader in low growth category

Challenges due to low share in key markets outside North America

Depends on shelf stable soup; lacks presence in key growth areas

Challenges to rejuvenate soup and attract young US consumers

Biscuits

Australia and the US: New flavours to retain competitive edge

Australia and North America dominate sales despite gains in Asia

Other Packaged Food Categories

Sauces, dressings and condiments: US cooking sauces recovery

Solid position in the US; presence in Mexico gives growth potential

Baby food and fruit snacks : High growth niche with Plum Organics

Brand Strategy

Brand portfolio relies on heritage brands in mature environments

Campbell’s seeks to diversify to offset core category stagnation

Pepperidge Farm: Focusing on health properties to maintain growth

Arnott’s: Resilient performance helped by flavour innovations

Operations

I mplementing zero-based budgeting under cost-cutting programme

Recommendations

Diversification, premiumisation and presence in emerging markets

Why buy this report?

Want to find out more about this report?

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