While Campbell is mostly associated with soup, especially shelf stable soup, the group is diversifying into higher growth categories through other brands, notably Arnott’s and Pepperidge Farm in biscuits, and is also present in bread and cooking sauces. Campbell’s geographic reach is focused on North America and Australasia, although it also operates in Asia Pacific and Latin America. Campbell seeks to improve its health and wellness credentials with Plum Organics, and has launched organic soup
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Euromonitor International's report on Campbell Soup Co delivers a detailed strategic analysis of the company's business, examining its performance in the Packaged Food market and the global economy. Company and market share data provide a detailed look at the financial position of Campbell Soup Co, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Campbell Soup Co.
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