Campbell Soup Co in Packaged Food

Company Profile

About This Report

Dec 2015

While Campbell is mostly associated with soup, especially shelf stable soup, the group is diversifying into higher growth categories through other brands, notably Arnott’s and Pepperidge Farm in biscuits, and is also present in bread and cooking sauces. Campbell’s geographic reach is focused on North America and Australasia, although it also operates in Asia Pacific and Latin America. Campbell seeks to improve its health and wellness credentials with Plum Organics, and has launched organic soup

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Campbell Soup Co in Packaged Food

Euromonitor International's report on Campbell Soup Co delivers a detailed strategic analysis of the company's business, examining its performance in the Baby food market and the global economy.

Company and market share data provide a detailed look at the financial position of Campbell Soup Co, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Campbell Soup Co.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Campbell Soup Co provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Baby food research team, a dedicated group of analysts that knows the industry inside and out.

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Scope of the Report

Scope

Strategic Evaluation

Key company facts
Annual results: Profits hit by sales stagnation and exchange rates
Q1 2016 results: Lower costs drive profit growth despite fall in sales
SWOT analysis
Strategic objectives and challenges

Competitive Positioning

Low growth due to reliance on mature categories in North America
A medium-sized player with larger direct global competitors

Market Assessment

Global reach highly geared towards North America and Australasia
Patchy global presence covering only a few emerging markets
Strong focus on soup and biscuits, with soup losing its prominence
Beyond soup: Makes gains in biscuits and diversifies into baby food

Soup

Reliance on the US undermines growth but UHT soup a bright spot
US: Erosion of Campbell’s lead despite gains with organic range
Shelf stable soup: Campbell a global leader in low growth category
Challenges due to low share in key markets outside North America
Depends on shelf stable soup; lacks presence in key growth areas
Challenges to rejuvenate soup and attract young US consumers

Biscuits

Australia and the US: New flavours to retain competitive edge
Australia and North America dominate sales despite gains in Asia

Other Packaged Food Categories

Sauces, dressings and condiments: US cooking sauces recovery
Solid position in the US; presence in Mexico gives growth potential
Baby food and fruit snacks : High growth niche with Plum Organics

Brand Strategy

Brand portfolio relies on heritage brands in mature environments
Campbell’s seeks to diversify to offset core category stagnation
Pepperidge Farm: Focusing on health properties to maintain growth
Arnott’s: Resilient performance helped by flavour innovations

Operations

I mplementing zero-based budgeting under cost-cutting programme

Recommendations

Diversification, premiumisation and presence in emerging markets