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Company Profile
Campbell Soup Co in Packaged Food
Dec 2015
US$570
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While Campbell is mostly associated with soup, especially shelf stable soup, the group is diversifying into higher growth categories through other brands, notably Arnott’s and Pepperidge Farm in biscuits, and is also present in bread and cooking sauces. Campbell’s geographic reach is focused on North America and Australasia, although it also operates in Asia Pacific and Latin America. Campbell seeks to improve its health and wellness credentials with Plum Organics, and has launched organic soup
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Euromonitor International's report on Campbell Soup Co delivers a detailed strategic analysis of the company's business, examining its performance in the Packaged food market and the global economy.
Company and market share data provide a detailed look at the financial position of Campbell Soup Co, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Campbell Soup Co.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWOT analysis of Campbell Soup Co provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research You Can Trust:
Euromonitor International's company profile reports are written by our Packaged food research team, a dedicated group of analysts that knows the industry inside and out.
Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
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Reports are delivered in PDF format and can be downloaded from your online account immediately after purchase.
Want to find out more about this report?
Request more informationTable of Contents
Scope of the Report
Scope
Strategic Evaluation
Key company facts
Annual results: Profits hit by sales stagnation and exchange rates
Q1 2016 results: Lower costs drive profit growth despite fall in sales
SWOT analysis
Strategic objectives and challenges
Competitive Positioning
Low growth due to reliance on mature categories in North America
A medium-sized player with larger direct global competitors
Market Assessment
Global reach highly geared towards North America and Australasia
Patchy global presence covering only a few emerging markets
Strong focus on soup and biscuits, with soup losing its prominence
Beyond soup: Makes gains in biscuits and diversifies into baby food
Soup
Reliance on the US undermines growth but UHT soup a bright spot
US: Erosion of Campbell’s lead despite gains with organic range
Shelf stable soup: Campbell a global leader in low growth category
Challenges due to low share in key markets outside North America
Depends on shelf stable soup; lacks presence in key growth areas
Challenges to rejuvenate soup and attract young US consumers
Biscuits
Australia and the US: New flavours to retain competitive edge
Australia and North America dominate sales despite gains in Asia
Other Packaged Food Categories
Sauces, dressings and condiments: US cooking sauces recovery
Solid position in the US; presence in Mexico gives growth potential
Baby food and fruit snacks : High growth niche with Plum Organics
Brand Strategy
Brand portfolio relies on heritage brands in mature environments
Campbell’s seeks to diversify to offset core category stagnation
Pepperidge Farm: Focusing on health properties to maintain growth
Arnott’s: Resilient performance helped by flavour innovations
Operations
I mplementing zero-based budgeting under cost-cutting programme
Recommendations
Diversification, premiumisation and presence in emerging markets
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
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Complete Catalogue
Company Reports
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- Bristol-Myers Squibb in Packaged Food | May 2010
- Cadbury Plc in Packaged Food | Jan 2009
- Cereal Partners Worldwide SA in Packaged Food | Apr 2014
- China Mengniu Dairy Co Ltd | Apr 2019
- Chocoladefabriken Lindt & Sprüngli AG in Packaged Food | Mar 2020
- ChocoladefabrikenLindt & Sprüngli AG in Packaged Food | Jan 2017
- ConAgra Brands Inc in Packaged Food | Mar 2020
- Danone, Groupe in Packaged Food | Jan 2020
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