Can Tech Save the Declining Japanese Apparel Industry? Fashion Tech Series (1/3)

Japanese apparel and footwear market is set to contract

Japanese apparel and footwear market is set to contract by a CAGR of 1%in value terms from 2016 to 2021.

But Tech could stop the rout

Despite the challenging business environment, tech-driven start-upsare increasingly looking to Japanese fashion manufacturing industryfor untapped growth.

Unique domestic design

Domestic production is gaining popularity among Japaneseconsumers as consumers seek unique product designs in a globalindustry.

Localised Personalised Diverse

Local production is catering to the demand for personalised products,resulting in a more fragmented and diverse apparel market, while alsooffering a myriad of niche opportunities.