C&A Mode AG in Apparel and Footwear

Company Profile

About This Report

Jun 2015

C&A Mode AG, the Swiss-based producer and retailer of the C&A apparel and footwear brand, is facing slowing market conditions in its domestic Western European market, as well as a slowdown in Brazil, its second largest market. Its comparative lack of scale makes competition with peers like H&M difficult, but it has achieved growth in Mexico and China by simplifying its brands and aligning it with youth, rather than family. It may need to adopt this strategy in Europe to retain momentum.

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C&A Mode AG in Apparel and Footwear

Euromonitor International's report on C&A Mode AG delivers a detailed strategic analysis of the company's business, examining its performance in the Apparel and Footwear market and the global economy.

Company and market share data provide a detailed look at the financial position of C&A Mode AG, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of C&A Mode AG.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of C&A Mode AG provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Apparel and Footwear research team, a dedicated group of analysts that knows the industry inside and out.

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Scope of the Report

Scope

Strategic evaluation

Key c ompany facts
Network expansion drives growth
C&A Mode AG’s biggest markets
Brand position varies by region: Younger in newer markets
SWOT: C&A Mode AG
Strategic objectives and challenges

Competitive Positioning

Geographic disadvantages blunt C&A’s edge
C&A sees growth slip in global market
Western Europe starts to slip away

Market Assessment

Womenswear to drive growth over 2014-2019
Limited global footprint
Asia Pacific the obvious absence

Category and Geographic Opportunities

China holds promise, as ever
India may be better fit for C&A
Western European retail network 2014
Western European prospects weak
German consumer trends hurting C&A
Eastern European retail presence 2014
C&A set for growth as Eastern Europe struggles
Shine comes off Brazilian market for C&A
Positive female trends underpin Mexican success
Online growth offsets lack of scale

Brand strategy

C&A brand strategy tailored by market
Brands could stand alone to reduce confusion

Operations

C&A tightens supply lines in wake of Bangladesh disaster

recommendations

Rapid international growth, supported by functionality and price