C&J Clark International Ltd in Apparel and Footwear

Company Profile

About This Report

Apr 2016

Following in the footsteps of apparel, the footwear market is polarising between fast fashion and designer brands. Additionally, sports giants have rapidly grown benefiting from the proliferation of athleisure, leaving Clarks struggling to maintain its global positioning. Rather than focusing on fashion and sport products, Clarks should pay attention to its heritage branding and specialist reputation, utilising its innovative leadership by capitalising on the growing demand for comfort.

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C&J Clark International Ltd in Apparel and Footwear

Euromonitor International's report on C&J Clark International Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Footwear market and the global economy.

Company and market share data provide a detailed look at the financial position of C&J Clark International Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of C&J Clark International Ltd.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of C&J Clark International Ltd provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Footwear research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Scope of the Report

Scope

Strategic Evaluation

Key company facts
Financial analysis
SWOT: C&J Clark International Ltd
Strategic objectives and challenges

Competitive Positioning

Clarks falls behind the global market
Clarks retains a position in the top 10
Sports focus increases overlap

Market Assessment

Market polarisation
Asia Pacific expansion could prove lucrative
Prospects in men’s footwear
Room for improvement in global presence

Geographic and Category Opportunities

Looking beyond the UK
Domestic developments
Prioritising the US
Asia Pacific demanding decorative and designer footwear
Fashion focus in the Middle East and Africa
Clarks gentlemen’s club
Incorporating trends into children’s products
Catering to an ageing populations demands
Opportunities as an innovative leader

Brand Strategy

Heritage branding
Digital initiatives and building fashion credentials

Operations

Operations

Recommendations

Prioritising the US and capitalising on comfort