Candy SpA in Consumer Appliances

Company Profile

About This Report

Mar 2019

Candy SpA experienced significant growth over the review period. The key to its success was the synthesis of Italian creativity and design with advanced technology, smartness and connectivity. In January 2019, the company was acquired by Haier Group, which will leverage from the Italian company to consolidate its position in the Western European market.

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Candy SpA in Consumer Appliances

Euromonitor International's report on Candy SpA delivers a detailed strategic analysis of the company's business, examining its performance in the Small Appliances market and the global economy.

Company and market share data provide a detailed look at the financial position of Candy SpA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Candy SpA.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Candy SpA provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Small Appliances research team, a dedicated group of analysts that knows the industry inside and out.

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Scope of the Report



Executive summary

State of Play

Top companies at a glance
Candy SpA´s global footprint: Western Europe dominates
Company overview
Candy SpA’s competitiveness boosted by its focus on smart appliances
Candy SpA wants to create the domestic appliances of the future

Exposure to Future Growth

Candy SpA set to gain more market share in washing machines
Haier Group’s acquisition of Candy SpA will consolidate its leadership
Candy SpA to give Haier a stable base in Europe
Haier Group’s global brand portfolio gets richer

Competitive Positioning

Competitive landscape sees consolidation among three main companies
Competitor overlap
Hoover is the second ranked vacuum cleaner brand in Portugal and Italy
Hoover and Candy are Candy SpA’s two international brands

Major Appliances

Candy SpA wants to expand its coverage in unexploited regions
Technology innovation and connectivity are the main drivers
Home laundry appliances will continue to be the main source of growth

Small Appliances

Small appliances are on an healthy path in Western Europe
Robotic vacuum cleaners expected to increase share of company sales
Competition in vacuum cleaners is increasing

Key Findings

Executive summary


Projected company sales: FAQs
Projected company sales: FAQs