Car Rental

Market research on the car rental industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Country Report

Country Report

Car Rental (Destination) in India

Sep 2020

The car rental industry was badly hit by the COVID-19 pandemic’s impact on domestic travel. With state borders closed, intercity travel trips for business as well as leisure purposes saw a huge dip, impacting the revenues of car rental companies. In ...

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Country Report

Country Report

Car Rental (Destination) in the United Kingdom

Sep 2020

The lack of arrivals to the UK at the time of the health crisis put car rentals in a precarious situation. Value sales of both business and leisure rentals recorded significant declines, although the former was hit somewhat harder than the latter. ...

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Country Report

Country Report

Car Rental (Destination) in Mexico

Sep 2020

Due to the COVID-19 pandemic, international tourism to Mexico almost completely disappeared. As a result, car rental sales in Mexico are down substantially. That being said, car rental agencies in Mexico have continued operating normally throughout ...

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Country Report

Country Report

Car Rental (Destination) in Canada

Sep 2020

Car rental companies have been reducing daily rates to stimulate consumer demand as bookings have been falling significantly due to the COVID-19 pandemic. Players are stressing the fact that their vehicles can be used as a safe and hygienic way to ...

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Country Report

Country Report

Car Rental (Destination) in the US

Sep 2020

COVID-19 drove demand for rental cars to record lows and has forced the industry to respond with some of its most drastic cuts ever. Demand for car rentals never fell as low as for air travel, largely due to the ease of social distancing in a car. ...

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Country Report

Country Report

Car Rental (Destination) in Germany

Sep 2020

The sharp decline in inbound arrivals during Germany’s lockdown period in 2020 had an immediate impact on car rental sales, as many car rental outlets are located at airports and dependent on the regular flow of airline passengers. This is especially...

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Strategy Briefing

Strategy Briefing

Travel Transportation in Asia Pacific

Oct 2019

Asia Pacific is the largest travel transportation market in the world in terms of value. It is dominated by China, followed by other markets such as Japan, India and South Korea. Growth is mainly being driven by the rail and scheduled airlines ...

US$1,325
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Country Report

Country Report

Car Rental (Destination) in Italy

Sep 2019

Sales in 2019 were sustained on the back of competitive pricing, promotions and wide availability. Low-cost players stand to enjoy a growing presence, partially facilitated by the growth of online sales....

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Country Report

Car Rental (Destination) in the United Kingdom

Sep 2019

In 2015, a joint investigation by the European Commission and the Competition and Markets Authority (CMA) led Avis Budget, Enterprise Rent-A-Car, Hertz, Sixt and Europcar to commit to offer clearer and more transparent information about the total ...

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Country Report

Car Rental (Destination) in Slovenia

Sep 2019

Demand for car rental in Slovenia continues to be boosted by the significant rise in inbound arrivals and overnight stays. Growing need for commuting is fuelling demand for car rental, resulting in a higher number of transactions per year and ...

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Country Report

Car Rental (Destination) in Croatia

Sep 2019

As car rental in Croatia is highly dependent on tourism, the positive growth in inbound arrivals and overnight stays supports healthy, if slower, increases in transactions and value sales in 2019. Small unit price movements also stimulated interest. ...

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Country Report

Car Rental (Destination) in the Philippines

Sep 2019

According to trade interviews, car rental players in the Philippines usually operate for commercial purposes and provide their service to corporate clients and accounts. This segment is considered mature already by some players as it shows minimal ...

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Country Report

Country Report

Car Rental (Destination) in Peru

Sep 2019

Ride-sharing platforms such as Uber, Cabify, Easy Taxi and Beat have gained ground in a market in which informal taxi services are quite common. Offering additional services, such as package delivery or Uber Eats, contributed to the growth of these ...

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Country Report

Country Report

Car Rental (Destination) in Thailand

Sep 2019

Car rental continues to post strong current value growth in 2019, although it is more moderate than earlier in the review period. Many new brands are entering car rental to share in the attractive benefits. The growth in Thailand’s tourism industry ...

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Country Report

Country Report

Car Rental (Destination) in Japan

Sep 2019

Car rental is an important area of overall tourism in Japan, with popular tourists sights such as Hokkaido and Okinawa easily accessible by car. Within Japan, younger consumers’ waning interest in owning material goods, as they redirect their ...

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Country Report

Car Rental (Destination) in Chile

Sep 2019

Following a 55-year business relationship, one of the biggest car rental players in Chile, Hertz, has ended its contract with Autorentas del Pacifico, the leading automobile operating lease and rental car company in Chile. Deciding to expand, a new ...

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Country Report

Country Report

Car Rental (Destination) in Taiwan

Sep 2019

Increasing convenience for customers has become the key area of focus for leading car rental brands in Taiwan. Leading companies have expanded their offerings to ensure a greater presence in the market through options that are quick and convenient....

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Country Report

Car Rental (Destination) in Ukraine

Sep 2019

Car rental value sales continue to rise at double digit pace, with the Ukrainian market being characterised by high dependence on tourism activity. The main clients of car rental services are international visitors, while domestic travellers rarely ...

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Country Report

Car Rental (Destination) in Argentina

Sep 2019

A new option common in other countries, car sharing, appeared in Argentina at the end of the review period, specifically in Buenos Aires. This option consists of renting a car by the hour and returning it to different points in the city. MyKeego was ...

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Country Report

Country Report

Car Rental (Destination) in Kenya

Sep 2019

The growth being seen in economic activity in Kenya is expected to continue stimulating demand for car rental during the forecast period. This is set to contribute to strong growth across the category, with particular benefits for business car ...

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