All rental car companies in Argentina reduced their fleets considerably during the time of the pandemic, thus to survive the significant declines in trade due to strict travel bans. However, car rental is in a slightly better position compared to other areas of travel and tourism, in that companies can act more quickly to reduce fixed costs, in this case by reducing fleet sizes.
Based on a collaborative economy scheme, new options are emerging in the car rental industry. For example, as seen with the Ebes car rental platform and app, through which car owners who only occasionally use their vehicles are able to rent them out to help offset some of their fixed expenses.
One of the successful strategies of car rental companies during the depressed time of the pandemic, was to offer on-the-spot dynamic rates, based on the time and place of the rental. This enabled consumers to rent cars at cheaper prices, when they would not have otherwise agreed to rent at the standard price.
Overall recovery in the car rental industry will be in line with a greater movement of local tourists, alongside a return to international tourism once the borders are fully open again. In particular, car rental services will benefit greatly from international tourism.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Car Rental (Destination) industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Car Rental (Destination) industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Car rental covers the short-term rental of passenger vehicles for self-drive by both business and leisure users, whether from the airport or downtown locations. Trucks and commercial vans are excluded. Car rental value covers the price of car hire to the consumer. Ancillary revenues are included, such as the hire of baby car seats, GPS navigation systems, optional roadside assistance services and collision and damage waivers. Volume is provided by the number of car hire transactions, fleet size and number of car rental operators. In underdeveloped markets, car rental companies offer chauffeur-driven cars. Most people prefer these options, due to unfamiliarity with the roads. Euromonitor International includes chauffeur-driven cars in car rental, when they concern car rental companies such as Hertz or Avis, which offer a chauffeur-driven service as an additional option. Car rental covers sales to inbound tourists and domestic tourists. i.e. from a destination point of view (also known as point of supply). For example, if a US citizen books a car rental service in France via the US offices of Hertz, the sales are attributed to Hertz France. The same applies for online sales. Car rental excludes long-term leasing, commercial vehicles, trucks and motorbikes and local car sharing schemes.See All of Our Definitions
This report originates from Passport, our Car Rental (Destination) research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!