A new option common in other countries, car sharing, appeared in Argentina at the end of the review period, specifically in Buenos Aires. This option consists of renting a car by the hour and returning it to different points in the city.
WOW Rent a Car has also announced ambitious plans to enter car rental in Argentina and hopes to revolutionise the market by using app-based procedures for rentals, rather than having to stand in a queue and complete a significant amount of paperwork.
While car rental costs in Argentina in 2019 were still among the highest in the region, strong retail value growth was recorded as over the review period prices reduced steadily due to the expanding offer from companies, which meant that many citizens preferred this option for when they arrived at their destination instead of enduring long driving trips. In turn, more consumers decided to rent cars for specific situations, instead of paying fixed costs throughout the year when they might not need to make daily use of their car.
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