Executive Summary

Sep 2019
PROSPECTS
Car rental per hour expands, with car manufacturers entering the scene

A new option common in other countries, car sharing, appeared in Argentina at the end of the review period, specifically in Buenos Aires. This option consists of renting a car by the hour and returning it to different points in the city.

Airline parent company enters car rental, claiming the market is vastly underserved

WOW Rent a Car has also announced ambitious plans to enter car rental in Argentina and hopes to revolutionise the market by using app-based procedures for rentals, rather than having to stand in a queue and complete a significant amount of paperwork.

Cost reductions boost car rental, but fleet expansion may be hindered by the economic situation

While car rental costs in Argentina in 2019 were still among the highest in the region, strong retail value growth was recorded as over the review period prices reduced steadily due to the expanding offer from companies, which meant that many citizens preferred this option for when they arrived at their destination instead of enduring long driving trips. In turn, more consumers decided to rent cars for specific situations, instead of paying fixed costs throughout the year when they might not need to make daily use of their car.

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Car Rental (Destination) in Argentina

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Overview

Discover the latest market trends and uncover sources of future market growth for the Car Rental industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Car Rental industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Car Rental in Argentina market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Car Rental in Argentina?
  • What are the major brands in Argentina?
  • Is there a shift from airport car rental to non-airport?
  • Is leisure car rental outpacing business car rental?
  • Is insurance replacement recession-resistant?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Car Rental (Destination) in Argentina - Category analysis

HEADLINES

PROSPECTS

Car rental per hour expands, with car manufacturers entering the scene
Airline parent company enters car rental, claiming the market is vastly underserved
Cost reductions boost car rental, but fleet expansion may be hindered by the economic situation

CATEGORY DATA

Table 1 Car Rental Sales: Value 2014-2019
Table 2 Car Rental Online Sales: Value 2014-2019
Table 3 Structure of Car Rental Market 2014-2019
Table 4 Car Rental NBO Company Shares: % Value 2015-2019
Table 5 Car Rental Brands by Key Performance Indicators 2019
Table 6 Forecast Car Rental Sales: Value 2019-2024
Table 7 Forecast Car Rental Online Sales: Value 2019-2024

Travel in Argentina - Industry Overview

EXECUTIVE SUMMARY

Exchange rates continue to shape the development of travel in 2019
Change is the keyword in travel in Argentina
Technology helps travellers find better prices
New business models energise travel in Argentina
Lower disposable incomes for travel, as consumers grapple with higher prices due to the strong US dollar

SWOT

Summary 1 Destination Argentina: SWOT

MARKET DATA

Table 8 Annual Leave: Volume 2014-2019
Table 9 Travellers by Age: Number of People 2014-2019
Table 10 Seasonality: Number of People 2014-2019
Table 11 Leisure Outbound Demographics: Number of Trips 2014-2019
Table 12 Other Transport Sales: Value 2014-2019
Table 13 Other Transport Online Sales: Value 2014-2019
Table 14 Forecast Other Transport Sales: Value 2019-2024
Table 15 Forecast Other Transport Online Sales: Value 2019-2024
Table 16 Activities: Value 2014-2019
Table 17 Forecast Activities: Value 2019-2024

SOURCES

Summary 2 Research Sources