Executive Summary

Sep 2019
PROSPECTS
Changing lifestyles make cars less appealing than car sharing

Belgians were traditionally attached to car ownership, with car ownership per capita being one of the highest in Europe. However, younger generations are increasingly uninterested in owning a car, with a shift away from car ownership intensifying during the review period.

Car rental hindered by numerous constraints

Car rental sales continue to see only low current value growth, while the volume of transactions was modest and fleet size remains low. While Belgium continues to develop as a tourist and business destination, welcoming more and more travellers, a number of factors continue to hinder growth.

Europcar extends lead thanks to strategic partnerships and flagship station in Brussels

Accounting for nearly a third of car rental value share, Europcar remained both the leader and fastest growing operator in car rental in 2019. Avis and Hertz are the two other leading car rental providers in Belgium.

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Car Rental (Destination) in Belgium

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Overview

Discover the latest market trends and uncover sources of future market growth for the Car Rental industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Car Rental industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

The Car Rental in Belgium market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Car Rental in Belgium?
  • What are the major brands in Belgium?
  • Is there a shift from airport car rental to non-airport?
  • Is leisure car rental outpacing business car rental?
  • Is insurance replacement recession-resistant?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Car Rental (Destination) in Belgium - Category analysis

HEADLINES

PROSPECTS

Changing lifestyles make cars less appealing than car sharing
Car rental hindered by numerous constraints
Europcar extends lead thanks to strategic partnerships and flagship station in Brussels

CATEGORY DATA

Table 1 Car Rental Sales: Value 2014-2019
Table 2 Car Rental Online Sales: Value 2014-2019
Table 3 Structure of Car Rental Market 2014-2019
Table 4 Car Rental NBO Company Shares: % Value 2015-2019
Table 5 Car Rental Brands by Key Performance Indicators 2019
Table 6 Forecast Car Rental Sales: Value 2019-2024
Table 7 Forecast Car Rental Online Sales: Value 2019-2024

Travel in Belgium - Industry Overview

EXECUTIVE SUMMARY

Strong economy, rise in inbound travel and low cost carriers all fuel growth
Consumers increasingly keen to shop around when buying online
Low cost carriers and scheduled airlines take inspiration from each other
Short-term rentals challenge budget hotels but face growing constraints
Expansion at Brussels Airport offers long-term growth potential

SWOT

Summary 1 Destination Belgium: SWOT

MARKET DATA

Table 8 Annual Leave: Volume 2014-2019
Table 9 Travellers by Age: Number of People 2014-2019
Table 10 Seasonality: Number of People 2014-2019
Table 11 Leisure Outbound Demographics: Number of Trips 2014-2019
Table 12 Other Transport Sales: Value 2014-2019
Table 13 Other Transport Online Sales: Value 2014-2019
Table 14 Forecast Other Transport Sales: Value 2019-2024
Table 15 Forecast Other Transport Online Sales: Value 2019-2024
Table 16 Activities: Value 2014-2019
Table 17 Forecast Activities: Value 2019-2024

SOURCES

Summary 2 Research Sources