Car ownership in Brazil is still something very relevant, as owning a car is seen as being not only indispensable for mobility in a country connected by highways and with poor public city transport, but it is also considered a matter of status. Nevertheless, car rental companies in Brazil are managing to grow strongly, supported by aggressive demand.
The largest players in car rental, like Localiza, Movida and Unidas, are taking advantage of a change in consumers’ habits, with many people no longer feeling so tied to the idea of having their own cars. Consumers, especially ones in large cities, are re-evaluating the need to have a car of their own, with many selling their vehicles to prioritise the use of car hailing apps like Uber and Cabify or renting a car for domestic trips or even to transport their belongings when moving to a new home.
Movida and Localiza, two of the largest car rental players in Brazil, have embarked on partnerships with Sem Parar and ConectCar, respectively, contactless payment companies specialising in tools and parking fares.
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This industry report originates from Passport, our Travel And Tourism market research database.