Executive Summary

Aug 2019
PROSPECTS
Car rental companies able to create their own (strong) demand

Car ownership in Brazil is still something very relevant, as owning a car is seen as being not only indispensable for mobility in a country connected by highways and with poor public city transport, but it is also considered a matter of status. Nevertheless, car rental companies in Brazil are managing to grow strongly, supported by aggressive demand.

Car rental benefits from owning a car beginning to lose its importance

The largest players in car rental, like Localiza, Movida and Unidas, are taking advantage of a change in consumers’ habits, with many people no longer feeling so tied to the idea of having their own cars. Consumers, especially ones in large cities, are re-evaluating the need to have a car of their own, with many selling their vehicles to prioritise the use of car hailing apps like Uber and Cabify or renting a car for domestic trips or even to transport their belongings when moving to a new home.

Car rental pushing contactless payment

Movida and Localiza, two of the largest car rental players in Brazil, have embarked on partnerships with Sem Parar and ConectCar, respectively, contactless payment companies specialising in tools and parking fares.

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Car Rental (Destination) in Brazil

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Overview

Discover the latest market trends and uncover sources of future market growth for the Car Rental industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Car Rental industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Car Rental in Brazil market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Car Rental in Brazil?
  • What are the major brands in Brazil?
  • Is there a shift from airport car rental to non-airport?
  • Is leisure car rental outpacing business car rental?
  • Is insurance replacement recession-resistant?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Car Rental (Destination) in Brazil - Category analysis

HEADLINES

PROSPECTS

Car rental companies able to create their own (strong) demand
Car rental benefits from owning a car beginning to lose its importance
Car rental pushing contactless payment

CATEGORY DATA

Table 1 Car Rental Sales: Value 2014-2019
Table 2 Car Rental Online Sales: Value 2014-2019
Table 3 Car Rental Online Sales: Value 2014-2019
Table 4 Structure of Car Rental Market 2014-2019
Table 5 Car Rental NBO Company Shares: % Value 2015-2019
Table 6 Car Rental Brands by Key Performance Indicators 2019
Table 7 Forecast Car Rental Sales: Value 2019-2024
Table 8 Forecast Car Rental Online Sales: Value 2019-2024

Travel in Brazil - Industry Overview

EXECUTIVE SUMMARY

Despite being Latin America’s number two market, Brazil lacks promotion as an international destination
Brazilians becoming more familiar with online searches and transactions offers growth opportunities
Technology to support seamless airport experience
Contactless payments contributing to an enhanced car rental experience
Recovery of consumer confidence expected to support travel

SWOT

Summary 1 Destination Brazil: SWOT

MARKET DATA

Table 9 Annual Leave: Volume 2014-2019
Table 10 Travellers by Age: Number of People 2014-2019
Table 11 Seasonality: Number of People 2014-2019
Table 12 Leisure Outbound Demographics: Number of Trips 2014-2019
Table 13 Other Transport Sales: Value 2014-2019
Table 14 Other Transport Online Sales: Value 2014-2019
Table 15 Forecast Other Transport Sales: Value 2019-2024
Table 16 Forecast Other Transport Online Sales: Value 2019-2024
Table 17 Activities: Value 2014-2019
Table 18 Forecast Activities: Value 2019-2024

SOURCES

Summary 2 Research Sources