Executive Summary

Sep 2019
PROSPECTS
Leisure car rental has stronger growth potential than business

Leisure car rental is expected to perform better than business car rental and insurance replacement car rental in current value terms in the forecast period. This is due to the rising number of inbound tourists and higher domestic demand.

Loyalty programmes contribute to high concentration in car rental

Car rental in Canada is expected to remain highly consolidated in the forecast period. Enterprise Holdings, Avis Budget Group and Hertz Canada are the three big players that dominate car rental in the country, with each owning two or more national brands.

Car rental companies are adapting to survive

Although car sharing in Canada is not yet mainstream, a couple of car sharing operators have been expanding their footprints in existing and new markets, aiming to gain more users across the country. Car2Go offers free-floating on-demand car sharing services in Calgary, Montreal, Toronto and Vancouver, whilst Maven from General Motors focuses on round-trip, station-based sharing.

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Car Rental (Destination) in Canada

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Overview

Discover the latest market trends and uncover sources of future market growth for the Car Rental industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Car Rental industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Car Rental in Canada market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Car Rental in Canada?
  • What are the major brands in Canada?
  • Is there a shift from airport car rental to non-airport?
  • Is leisure car rental outpacing business car rental?
  • Is insurance replacement recession-resistant?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Car Rental (Destination) in Canada - Category analysis

HEADLINES

PROSPECTS

Leisure car rental has stronger growth potential than business
Loyalty programmes contribute to high concentration in car rental
Car rental companies are adapting to survive

CATEGORY DATA

Table 1 Car Rental Sales: Value 2014-2019
Table 2 Car Rental Online Sales: Value 2014-2019
Table 3 Structure of Car Rental Market 2014-2019
Table 4 Car Rental NBO Company Shares: % Value 2015-2019
Table 5 Car Rental Brands by Key Performance Indicators 2019
Table 6 Forecast Car Rental Sales: Value 2019-2024
Table 7 Forecast Car Rental Online Sales: Value 2019-2024

Travel in Canada - Industry Overview

EXECUTIVE SUMMARY

Growth due to weakened Canadian dollar and government support
Online travel becomes more dynamic and competitive
Competition from low-cost carriers forces scheduled airlines to adapt
Continual evolution in technology and business models
Growth expected due to new infrastructure and government focus

SWOT

Summary 1 Destination Canada: SWOT

MARKET DATA

Table 8 Annual Leave: Volume 2014-2019
Table 9 Travellers by Age: Number of People 2014-2019
Table 10 Seasonality: Number of People 2014-2019
Table 11 Leisure Outbound Demographics: Number of Trips 2014-2019
Table 12 Other Transport Sales: Value 2014-2019
Table 13 Other Transport Online Sales: Value 2014-2019
Table 14 Forecast Other Transport Sales: Value 2019-2024
Table 15 Forecast Other Transport Online Sales: Value 2019-2024
Table 16 Activities: Value 2014-2019
Table 17 Forecast Activities: Value 2019-2024

SOURCES

Summary 2 Research Sources