Executive Summary

Sep 2019
PROSPECTS
The move away from car ownership boosts car rental

The cost and hassle of car ownership are leading to strong value growth in car rental in Colombia. Regulation has been put in place to cope with traffic congestion, such as restrictions on car circulation in major cities.

Attracting consumers through partnerships and technology

Partnerships have become crucial to compete for clients in car rental. Partnerships with intermediaries are helpful in terms of increasing sales, but are also expensive for car rental companies, as they have a high level of commission.

Growth in car sharing is a both a challenge and an opportunity

The car sharing model, whereby consumers can rent vehicles for a short period of time, such as by the hour, is seeing strong growth in urban areas of Colombia. Many people want access to a car, but do not want the high running costs.

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Car Rental (Destination) in Colombia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Car Rental industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Car Rental industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Car Rental in Colombia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Car Rental in Colombia?
  • What are the major brands in Colombia?
  • Is there a shift from airport car rental to non-airport?
  • Is leisure car rental outpacing business car rental?
  • Is insurance replacement recession-resistant?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Car Rental (Destination) in Colombia - Category analysis

HEADLINES

PROSPECTS

The move away from car ownership boosts car rental
Attracting consumers through partnerships and technology
Growth in car sharing is a both a challenge and an opportunity

CATEGORY DATA

Table 1 Car Rental Sales: Value 2014-2019
Table 2 Car Rental Online Sales: Value 2014-2019
Table 3 Structure of Car Rental Market 2014-2019
Table 4 Car Rental NBO Company Shares: % Value 2015-2019
Table 5 Car Rental Brands by Key Performance Indicators 2019
Table 6 Forecast Car Rental Sales: Value 2019-2024
Table 7 Forecast Car Rental Online Sales: Value 2019-2024

Travel in Colombia - Industry Overview

EXECUTIVE SUMMARY

Doubts over the FARC peace treaty hamper growth in arrivals
Growth in internet sales leads more players to expand online
Avianca implements strategies to ensure its survival
Regulation of short-term rentals should lead to better quality
Development of the tourism infrastructure will ensure growth

SWOT

Summary 1 Destination Colombia: SWOT

MARKET DATA

Table 8 Annual Leave: Volume 2014-2019
Table 9 Travellers by Age: Number of People 2014-2019
Table 10 Seasonality: Number of People 2014-2019
Table 11 Leisure Outbound Demographics: Number of Trips 2014-2019
Table 12 Other Transport Sales: Value 2014-2019
Table 13 Other Transport Online Sales: Value 2014-2019
Table 14 Forecast Other Transport Sales: Value 2019-2024
Table 15 Forecast Other Transport Online Sales: Value 2019-2024
Table 16 Activities: Value 2014-2019
Table 17 Forecast Activities: Value 2019-2024

DEFINITIONS

SOURCES

Summary 2 Research Sources